board game - Lovely Package

Daytrader

February 7, 2013 by Lovely Package

“Daytrader is a really funny and educational game created by Samir Lyons. It’s a financial board game that brings you the thrills and chills of investing in the stock market but without real risk. It’s simple, educational and fun.

Italic was enlisted to give Daytrader a unique and playful look & feel. The design draws inspiration from classic American business signage and simple currency-like illustrations as a tribute to the golden age of finance and Wall Street. The Americana feel to the game adds a warm, approachable simplicity to the chaotic and complex world of economic affairs. Daytrader is designed so a wide range of people can enjoy the experience of playing, from families around the dinning room table, to finance gurus, students, board game geeks and beyond.”

Student Work – Sam Kittinger

October 20, 2011 by Lovely Package

“These re-designs of classic Parker Brothers board games stemmed from a desire to de-construct the overdone packaging board games nowadays are so known for. Drawing inspiration from vintage, modernist game box designs, these re-inventions focus on simplistic imagery, experimental typography, and limited color schemes.”

Student Work – Andrew Capener

February 20, 2011 by Lovely Package

“The A-1 Scrabble designer edition. The purpose of this project was to revive an old, but loved game: Scrabble. The idea was to excite people about typography by giving them the ability to choose what font their scrabble set would come in. The set would come in the font of your choice or with an assorted font pack. The scrabble board and interior box are made out of solid walnut, and the exterior box is made from birch. Each of the 6 board pieces is magnetized to fit together perfectly and each piece slides nicely into its respective slot in the box and is secured by interior magnets as well. The interior of the exterior box as well as the bottoms of the 6 board pieces are lined with cork, to protect them while in use.”