bob studio - Lovely Package

Verve

April 24, 2015March 21, 2015 by Lovely Package

“Naming, logo design, branding and packaging for Verve, the first cold pressed juice and cleanse company in Greece, established in 2014. They offer a variety of 6 juices and 2 milks made with raw and fresh ingredients using only the cold pressed method.

Their identity is simple and clean, using a strong logo and the vivid colors of the juices themselves, revealing the freshness and purity of the brand. Logo typography is simple and primitive made by strong cut letters, inspired in a way on how we cut fruits and vegetables everyday at home.

Each juice is identified firstly by its color and secondly by a paper label on top, where you can find all information on the specific juice like ingredients, nutrition facts, series number on a cleansing program etc. Having a generic bottle and different labels reduces bottle production costs a lot and eases the way of everyday hand bottling. All applications follow the same branding rules and the strong identity of Verve.”

Arodama

June 18, 2014 by Lovely Package

“Branding, packaging design and naming for the Arodama family, a new series of traditional Cretan products, aimed mostly to foreign markets.

Both the given name (Arodamos is the tender shoot in the Cretan dialect) and the design of the whole series using vivid colors and illustrations, give a cheerful and playful character to the products. Food is one of the best joys in life, especially for the Cretans and we wanted to transmit that through our design. We drew illustrations for every product showing its basic ingredients and created a pattern that applies to all labels in order to achieve a consistent image for the whole product family.

Products and corporate identity share the same design elements in order to create a direct relationship between them and a strong consistent image. The design patterns and illustrations have been implemented in jars, olive oil and raki bottles, packages, press kits, bags and the website.”

LIA Olive Oil

August 9, 2013August 9, 2013 by Lovely Package

“Brand and packaging design for LIA extra virgin olive oil producing company.

The logo refers to the traditional way and means used to produce olive oil. Multiplying the logo creates a pattern, also used to decorate the packaging, that resembles ways used to decorate objects in older eras, bringing out the place’s great cultural history.”

ROOTS

March 15, 2013 by Lovely Package

“The branding consists of a strong, yet organic and versatile logo that transforms each time into a unique shape, without losing the brand’s identity, to convey the essence of the basic ingredient: a hexagon for the honey-based “Rakomelo”, a cross for the monastic “Herb Spirit”, a circle for the cinnamon-based “Tentura” and a rhombus for the “Mastiha”. All for one and one for all.”

Bob Studio’s Original Super Beer

February 27, 2013 by Lovely Package

“A special packaging design for the ‘Super Beer Tournament’, the 1st foosball tournament of last season that took place in Bob Studio, in October.

The enthused participants had the chance to enjoy great homemade beer and 5 hours of pure sportsmanship, while in the end they got to take home with them the 100 screen-printed glass jars, along with additional material, like t-shirts and posters. The Super Beer was brewed and bottled in Zafir Beer home brewery.”

Stories of Greek Origins

February 20, 2013 by Lovely Package

“Branding and packaging design for a family of premium Greek food products.

The identity is based on illustrations that depict traditional agricultural activities from the Greek countryside. The illustrations are inspired from traditional folk art, using repetitive elements to form a pattern, adding a retro feeling, while every illustration is made using a maximum of 3 colors, by overlaying colors.”

The concept of the design idea comes from the process of protecting olive trees from insects by applying a protective white coating on the bottom part of their trunks.”

Verve

Arodama

LIA Olive Oil

ROOTS

Bob Studio’s Original Super Beer

Stories of Greek Origins

Eléia x Bast

Fiona Natural Soda

Eléia