“More and more we choose a quick sandwich, wrap or salad for lunch. But if you are in a hurry, it can be difficult to see what is hidden in the packaging and tricky to find what you are looking for. Is the food fresh? Is it healthy? With new packaging 7-Eleven and Pressbyrån in Sweden want to enhance their fast food range.”
“Verso is latin and means reverse, as in the backside of a painting or the back view of a dress. It is what is normally hidden underneath, the mirrored view. In a metaphorical sense, you could say it means going your own way, being different. And Verso is a very different kind of skincare. It has a unique and patented formula called Retinol 8 that helps the skin cells to mimic how young cells behave, effectively reversing the signs of aging.
The Verso Skincare brand identity & packaging design was developed for over a year by Today Creative: Susanna Barrett Creative Direction, Mattias Börjesson Brand Strategy, Tom Miller Senior Designer and Torbjörn Kihlberg Designer. Web development by Emil Olsson.”
“Our most comprehensive and complex assignment to date, and thus one of the most challenging. For Apotek Hjärtat, we developed a complete graphic identity from scratch and applied it to a wide variety of identity carriers. We have also given shape to all products in Apotek Hjärtat’s Private label range within different categories. More than 200 products – and counting – all with their hearts in the right place.”
“Do you speak Scotte? A professional painter uses expressions like “Wall 7″ and “Carpentry 70″. We have brought their language into the design concept, making each and every packaging easy to find and use.”
“Challenge: The Swedish pharmacy market was privatized in November 2009. In February 2010 Apotek Hjärtat opened, as the largest independent player on the deregulated pharmacy market with 207 pharmacies. Apotek Hjärtat wanted their new graphic identity to communicate credibility, knowledge and health in a modern and inspiring manner as well as signifying a pharmacy in a clear but subtle way. The logotype should be able to be applied to many different types of media profiles.
Solution: Our aim was to create a logo that could win the hearts of the Swedish people. The greatest challenge was to find a balance between knowledge and credibility on one hand, and cordiality and service on the other. The traffic-light green colour is an obvious signal that is easy to see and identify. The iconic heart symbol is unique because of its opening in the centre, which creates a feeling of openness and welcome.”
“For the 8th year in a row, BVD presents the annual Blossa Glögg for 2010. This year’s flavor is saffron and the bottle’s color is gold.
Gold is an iconic color that reflects the festive nature of Christmas as well as the taste: saffron with it’s golden color is one of the most exclusive of all the spices. The Roman X is used as a symbol for the number 10, but is also a hint at the English X-mas.
A vintage mulled wine for a new decade is a reason to celebrate. We wanted to create a really festive bottle, and the Roman X felt like a worthy symbol the decade’s first annual edition,” says Susanna Nygren Barrett, Creative Director at BVD.
Blossa Annual Edition has become a success story which creates a demand around the mulled wine season every year thanks to a new flavor and design. Blossa Annual Edition exceeds sales from year to year, and continues to sell out within a few weeks, increasing customer expectations. The design plays an important role to create excitement and engagement around the product.”
Designed by BVD (Blidholm Vagnemark Design) | Country: Sweden | Font: Bodoni
“For the seventh year since the premiere for Blossa annual edition mulled wine, BVD is now introducing this year’s edition. The taste is of clementines, imparting the traditional Christmas feeling combined with a vigorous freshness, which is also reflected in the intense orange colour of the bottle. The decor unites the figures 0 and 9 into something that looks like icing on a Christimas biscut or the trace of a skate blade on winters ice.
Designed by BVD (Blidholm Vagnemark Design) | Country: Sweden
“BVD’s design of Blossa’s annual edition mulled wine has achieved a good deal of attention internationally. So much so that the German company LemonAid Beverages GmbH contacted us when they were looking for innovative, iconic design for the new drinks ChariTea and Lemonaid, that will soon be launched all over Europe. Together ChariTea and Lemonaid form a unique charity venture, where most of the profits will be used for social purposes.
ChariTea is freshly brewed tea with natural additions of fruit, not to be confused with the so-called ice teas, made from extracts, which are on the market today. ChariTea will be launched in three flavours to start with, all totally organic and Fairtrade-labelled. “The world’s oldest drink is getting trendy again”, says BVD’s Creative Director Susanna Nygren Barrett.
Tea is strongly connected to health and wellbeing, which is also reflected in the design. Lemonaid is intended to be primarily served in bars, where it can be used either as a mixer or on its own. Both drinks are packaged similarly in a classic standard bottle that BVD selected, as it feels good in the hand and looks authentic rather than over-designed. Labels are avoided by having the graphics silkscreen printed directly onto the bottles, allowing a more integrated design.”
Designed by BVD (Blidholm Vagnemark Design) | Country: Sweden | Font: Bodoni “With the launch of Blossa Trestjärnig Calvados the Trestjärnig series of Trestjärnig Cognac and Trestjärnig Rom is complete. This premium series is the finest and highest alcohol content of all the Blossa Glögg products. A series of three products in the Blossa family … Read more