cafe - Lovely Package

Cafépod

October 5, 2012 by Lovely Package

“For 20 years, Nespresso has been the king of premium coffee pod systems, its exclusivity guaranteed by restricting capsule sales to specialist stores and online only. But when its design patents expired in 2012, the market for Nespresso-compliant capsules opened up to a host of competitors.

Our friends at Cafépod were first to market with a concise range of coffee pods exclusive to Waitrose stores. With just the name in place, our role was to create a brand identity, packaging and web presence with the potential to encourage Nespresso loyalists to switch to a brand from the supermarket shelves.

Inspired by Cafépod’s desire to democratise a premium product, we set about expressing the social aspect of the coffee moment with a pair of clinking cups. The aesthetic combines gourmet cues, vibrant taste and contemporary character, all carefullly balanced to capture our everyday luxury brief.”

Student Work – Brandon Sim

September 15, 2011 by Lovely Package

“As a part of my packaging class at Nanyang Polytechnic School of Design in Singapore we were asked to create a new cafe brand/identity and to design the packaging. The design was inspired by victorian patterns and laser cutting was used in making the coaster and the P.O.P. box.

Cafe Di Napoli

February 26, 2010 by Lovely Package

“Serving traditional pizza, pasta, salads and other options, Cafe Di Napoli is the oldest Italian restaurant in the twin cities. After moving from its original location, the restaurant wanted to rebrand themselves as more of a quick lunch option for skyway travellers rather than a full service sit-down experience.”

Kaffe 1668

November 17, 2009November 17, 2009 by Lovely Package

“I recently did work for a start-up company in downtown Manhattan. They were on a very tight budget and needing everything to be printed from their standard 8.5×11 printer. One particular challenge of branding them was the packaging for their line of teas. They had over 20 teas, 6 varieties, each with their own unique description, health benefits, and brewing instructions. Needless to say, it was a fun challenge in real-world information design applied to packaging. I was able to arrange all of the necessary information on single labels which they adhered to the stock bags they had. The labels were small enough to fit two per standard letter size paper- saving not only money, but also paper.”