JAFFO

JAFFO

JAFFO

Designed by Popular Bruketa & Žinić OM | Country: Serbia

“JAFFO brand of Serbian Company – Jaffa, needed some help with creating a new brand strategy that would ensure its further existence.

We created the entire visual identity having in mind the fact that it should communicate, above all, with the youngest population. At the end of the creative process, the entire brand was transformed, except for its name which remained the same.

Five different, imaginary characters were created as a part of the new communicational platform, representing 5 different flavors, each with its own name, look, and characteristics. That way we managed to realize the client`s idea to have a brand mascot, by creating characters whose faces appear on the packages themselves, as mascots.”

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Lyons

Lyons

Lyons

Designed by jkr | Country: United Kingdom

“This month sees the launch of newly designed packaging for Lyons cakes. Briefed to explore and celebrate the brand’s rich heritage, the new look plays back to its famous history of teashops and its waitresses from the 1890s.

With a long-­‐standing tradition for ‘proper’ cakes, the brand was renowned for its nippy waitresses serving up affordable tea and cake to the masses. Having lost its way over the years, the redesign focused on communicating the brand’s story in a relevant and contemporary manner.”

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