calendar - Lovely Package

Alcoholidays

March 27, 2014 by Lovely Package

“This is the 10th year our agency is celebrating the “Alcoholidays,” so we had to commemorate the occasion in true, ridiculous, and overthe- top style. We created 12 new holidays for our clients to celebrate throughout the year, casted different men from the agency as models for each month, and put the ladies in control to flip the pin-up calendar stereotype on its head. We wrapped the whole thing up in a 2-color overprint technique that required custom decoder glasses to see, and bound it on a die-cut chipboard that was silkscreened inhouse. The result was 365 days full of Alcoholiday cheer.”

MM Identity Lab calendar

March 25, 2014 by Lovely Package

“Every year, MM Identity Lab produces a calendar that correlates with the Chinese Zodiac. Because 2014 is the Year of the Wooden Horse, we decided to create a poker-inspired desk calendar that doubles as a deck of cards. The woodcut-style illustration and wooden holder play off of the Zodiac. 12 of the 52 cards in the deck represent the 12 months in the year and correlate with the four seasons. These calendar cards can be displayed on the wooden holder to guide a person through 2014. Come the next year, the calendar can hang around as a custom-designed deck of playing cards.”

DIY Calendar

August 13, 2013 by Lovely Package

“The DIY Calendar is part of White Studio self-promotion project: BITRI, a special brand of the studio that specialises in exquisite and luxurious objects all conceptualised and designed in-house.

This particular calendar is all about freedom and a lot of writing. It can be used both as a calendar and a diary, giving the user the freedom to select each day as many pages as he wish. The stickers indicate the day of the month, and can be applied anywhere on the page, allowing the user to write around it. The main objective with this project was to develop a do-it-yourself object, one that can be built differently by each user and personalised as desire.”

“BLANK” Poster Calendar

December 30, 2011 by Lovely Package

“The calendar draws inspiration from Abraham Lincoln’s quote: “The best thing about the future is that it only comes one day at a time”. So it starts blank, providing a white canvas on which the user is called every day to make a sketch on each date in order to reveal it, thus “drawing” his/her own future.”