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Nutrilait

June 29, 2015 by Lovely Package

“For its new brand identity, Nutrilait’s simplicity is featured. Far from the image of an immaculate and perfect lifestyle used in so many ads and magazines, the platform was built around the tag line “Real milk for real life.” Life is full of beautiful messes – chaotic mornings, kids who don’t want to wake up, spilt milk, and dinners in front of the TV. Life isn’t perfect – and Nutrilait wants to celebrate these beautiful imperfections.

“The synergy with the Saputo team was immediate,” says Pascal De Decker, Executive Creative Director and GM of TAXI Montréal. “From our very first meeting, we saw they had a true grasp of the stakes, and a real determination to find solutions. Too many clients stick their head in the sand when things aren’t optimal. Saputo isn’t one of them. We came up with unconventional ideas and they came on board.”

Blue Bottle Coffee

June 16, 2014 by Lovely Package

“Task: To create a new expression for Blue Bottle’s New Orleans Iced Coffee, extending the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.

Scope: Brand strategy, identity, and packaging design.

Solution: The new design for Blue Bottle’s New Orleans Iced Coffee stays true to the heart of Blue Bottle, challenging coffee category cues while remaining modest and utilitarian. Pearlfisher has elevated Blue Bottle’s current equities and clarified their word mark to increase its stature, simplifying messaging on pack and playing up the Blue Bottle blue to increase shelf impact.”

vin grâce

October 21, 2013 by Lovely Package

Designed by minimalist | Country: South Korea “Wine used to be one of the most expensive liquors in some countries a few decades ago. Now it has become so affordable that we can even enjoy wine with a few dollars. Unlike its popularity, we personally thought the way wine is consumed is and its culture … Read more

Silkmilk

September 19, 2013 by Lovely Package

“I wanted to make a “half minimalistic” style conceptual package, with a traditional font of Switzerland. Different types of milks are given different rich colors to distinguish itself.”

Mova Ice Cream

June 9, 2013 by Lovely Package

“Mova Ice Cream is an English brand ice cream and is now being introduced to the American market. Based in the heart of England’s beautiful Camden District, the business is run and owned by husband and wife team Matthew and Isabel Mova. Mova Ice Cream is full of the finest ingredients skillfully blended into an exciting feast of flavours that are purely indulgent.

In order to captivate the consumer, we brought a quiet purity to the overall design of the packaging yet enlivened it by introducing a whimsical and artistic approach to the Logo/Branding, which was a perfect representation of the bright taste and quality of their products.”

PANON Dairy

March 5, 2013 by Lovely Package

“Peter Gregson Studio designed the packaging and ID for new brands of organic and non-organic milk, yogurt and kefir called PANON® and BIOPANON®. They are produced in 0.5 and 1 liter packaging. We saw this task as an opportunity to go back to the “basics” both in design and tradition. So, we used the pattern of traditional embroidery and turned it into a simple graphic form.”

Lega-Lega Xmas Edition

December 25, 2012 by Lovely Package

“We are proud to announce our new redesigned holiday Fresh t-shirt packaging! For the winter holidays we redesigned our Fresh packaging, giving it a bit of warmth and cosiness.”

Eesti And

September 27, 2012 by Lovely Package

“Eesti And (Estonian Gift) is a gift to everyone who values delicious meals and Estonian aesthetics. The packages integrate original vintage photos with a neo-romantic logo, the latter highlighting the beautiful moment of giving. Additionally, quick & easy recipes for creative cooking with the product are found inside the cover. Eesti And is the best example of nouveau nostalgie and the perfect combination of Estonia’s quality products and outstanding packaging design.”

August 21, 2012 by Lovely Package

“More is a premium fruit juice which contains high percentage of real fruit extracts, therefore the name “More” was selected for the brand. The plus (+) icon on the package is used as a symbol to indicate the rich fruit ingredient of More. The plus changes color according to the flavor. White is used all over the package. Plus and white emphasizes the health and triggers the perception of hygene. White is also differentiating the package of More from the other fruit juices on the market shelves and putting it forward. The simplicity of the package is an advantage. Illustrations on the package are effective but not distorting the simplicity.”

Student Work – Otília Erdélyi

August 2, 2012 by Lovely Package

“My goal was to design an innovative package using a small amount of material. It’s made of natural microwaved carton and consists of one piece. The eggs are placed into ellipse-shaped cuts. The eggs are removed by turning the topside.”