Designed by Mundial | Country: Uruguay
“Based in Montevideo, Uruguay, COOK creates meal kits that are healthy and easy to cook. Each kit takes only a few minutes to prepare. You don’t need to be an expert in the kitchen because each kit has step-by-step of instructions, ingredients, and a video detailing preparation.
We worked with COOK to create an unique identity with illustrations and colors that represent the freshness of the product.”
Designed by LOVE | Country: United Kingdom | Font: Gotham
A combination of wood cut illustrations and clever copy make this food packaging design stand out from the crowd. Stick-on labels provide the name of the chef who cooked the meal as well as pertinent information such as use-by dates and price.
“Working to a very tight production budget, LOVE’s core challenge was to create packaging with cut-through in a cluttered market and reinforce COOK’s position as the most respected provider of prepared meals in the UK. COOK has been supplying the nation with high quality prepared meals since 1997 and was afforded the confidence to communicate key ingredients in a way that emphasized their personality; sophisticated yet playful.
LOVE’s Designer, Emma Morton, said: “We drew on consumers’ insights into what makes a night in ‘special’ and brought them to life in an lively and engaging way. We made the dining at home ‘occasion’ our focus to draw people in. We also embraced and emphasized the fact all COOK’s dishes are lovingly handmade (by people and not machines) and reflected this in every element of the design.”
Designed by Pearlfisher | Country: United Kingdom
“Pearlfisher has redesigned the complete Jamie Oliver retail masterbrand range creating new identities for both the mainstream and specialist markets. The redesigned product ranges include food, cook and kitchenware, crockery, outdoor entertaining and gifting.
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