eduardo del fraile - Lovely Package

Interapothek Toothpaste

March 25, 2013 by Lovely Package

“Range of toothpaste for a brand aimed at pharmacies. The concept is inspired by the silhouette of the toothpaste as it is squeezed out of the tube.”

Interapothek

February 18, 2013 by Lovely Package

Playful packaging for Spanish optical brand Interapothek. Products include towel glasses cleaner, eyeglass cleaner spray, and multipurpose solution for all type of soft contact lenses.

Lascala

November 9, 2010 by Lovely Package

New work from Spanish designer Eduardo del Fraile. If you’re new to Eduardo’s work be sure to check out some of his other amazing work we’ve showcased in the past.

“This bottle was designed to honor Agapito Rico, an important figure in the DO of Jumilla Spain. He was a pioneer in achieving quality wines in this region. The grape that is grown in this land is the Monastrell, a strong flavored grape suitable for arid areas. Agapito is an expert in cultivating wine and the purity expressed by the bottle echoes his quality as a wine maker.”

Tixol

July 13, 2010 by Lovely Package

“Tixol presented a range of white insulating treatments with different finishes. The graphic concept represents the action of the paint once it has been used over different backgrounds; the diagonal white line represents the final finish of the product.

The client put a well-known American brand as an example of the furthest they wanted to go. The graphic solution had nothing to do with the recommended brand but, when Tixol presented its new range of products at an international fair, said brand approached their stand to congratulate them on the presentation of their new products.”

SosoFactory

July 8, 2010 by Lovely Package

“A variety of salts of mass consumption, the containers of which can be distinguished by the initials of each salt flavour. These initials are inspired in the periodic table of elements.”

2009 Pentawards Top Winners

June 22, 2012October 3, 2009 by Lovely Package

The international jury of Pentawards, the first world competition devoted exclusively to Packaging Design, chaired by Grard Caron, announced its winners for 2009.

SosoFactory

July 8, 2010June 11, 2009 by Lovely Package

Unique structural design from Eduardo del Fraile. 2009 D&AD Awards winner.

“Soso is a brand of high-quality salt. The client was looking for a distinguishing packaging that would change the current reference in the delicatessen shelves. The salt comes from a salt mine right next to a nature reserve in Santiago de la Ribera, Spain. An egg is the perfect container, its own shell is the packaging, it was decided that the shape of the egg would be reproduced for the product container and salt cellar.

O DE OLIVA

July 8, 2010April 14, 2009 by Lovely Package

Beautiful simple design for O DE OLIVA olive oil. The contemporary design of the bottles creates a feeling of quality and craftsmanship.

“Aimed at the European market and targeting a consumer concerned with the manufacturing process and the quality of oil. This oil will be included in the range of products bearing an environmental certificate, and will accurately reflect how beneficial it is to our health.

By choosing a pack from the pharmaceutical industry, it is implied that the product is beneficial to our health. The opaque coloured bottle will preserve the quality of the oil.

In the case of oils combined with species, a band with a mosaic is used to reflect the variety of ingredients.”