Eggs - Lovely Package

Just Laid

October 19, 2014 by Lovely Package

“Brief: We were asked to develop concepts that explored hypothetical positionings for how eggs could better satisfy or respond to consumer needs. One of the many thoughts we had was how this commodity category could respond better to concerns related to CSR issues such as food miles and related freshness. We were intrigued by the notion that, while early adopters of CSR issues find it easy to support a cause, it is harder to convert mass-market consumers unless there is something in it for them – such as supporting locally laid eggs.

Solution: Our solution was to emphasise the benefit of locally laid eggs to consumers through a cheeky brand name that reinforces the idea of freshly laid eggs straight from the hen. The creative execution is a selection of playful caricatures of hens laying eggs with three different poses/expressions for each of the three variants.”

Student Work – Otília Erdélyi

August 2, 2012 by Lovely Package

“My goal was to design an innovative package using a small amount of material. It’s made of natural microwaved carton and consists of one piece. The eggs are placed into ellipse-shaped cuts. The eggs are removed by turning the topside.”

Outòcton

June 29, 2012 by Lovely Package

“During the Mancommunity period in the early 20th century, the Empordà was a point of reference in Catalan poultry farming, and many shows and competitions were held here. The Empordanese Aperdiuada hen –a minority breed that lays peculiar dark, speckled eggs– almost became extinct during the Civil War. Fortunately, some specimens survived on a farm in Castelló d’Empúries, which led to the recovery of this special breed.”

Rahal Farms

May 3, 2012May 2, 2012 by Lovely Package

“Back in late fall, architect and farmer Michael Rahal approached us with a branding opportunity. He founded Rahal Farms, which is located in the historic farming village of Fernvale, Tennessee. His farm practices holistic, sustainable land stewardship, compassionate animal husbandry, and educational community outreach in order to produce healthful, delicious and ecologically sound food. The goal of our branding was to suggest artful, healthy, earthy farm-fresh goodness while keeping the happy animals at the forefront. With his hens producing 400 eggs a day, we scrambled (no pun intended) to create an egg carton label so he could start selling his delicious farm-fresh eggs. He was looking for something that would really set his eggs apart on the store shelves and elevate his product above all others in the same category. We achieved this by choosing a colored carton with a wrap-around label that featured custom typography and illustration in complementary colors. The final label was printed on French Speckletone Paper in Cream Cordtone.”

Student Work – Conor Whelan

July 12, 2011July 11, 2011 by Lovely Package

“The idea was to create a package of two eggs, ideal for someone living on their own or someone who just wants to make a quick meal and doesn’t require the standard 6 eggs. I wanted to create an interesting package that was aesthetically pleasing, functional, and simply enjoyable to hold. Each packaging features two eggs along with two easy recipes to make meals for one, which are revealed when the egg chamber is opened.”

Galåvolden Gård

March 27, 2011 by Lovely Package

“Galavolden Gård – a farm in the beautiful mountain town of Røros, Norway producing exiting and surprising variations on traditional recipes using self produced and other local ingredients.

The design is a continuation of this concept –taking traditional Norwegian ceramic and textile patterns and giving them a little humoristic nudge.”

Pure Land

August 30, 2010 by Lovely Package

“Quail eggs are safe to eat and even considered a delicacy in many countries. We designed the egg packaging and logo for the Czech brand Pure Land”

From Our Farms

May 12, 2009 by Lovely Package

“Brand packaging for an ethicaly minded egg company, who specialise in organic, free range and traceable eggs.”

Green Eggs

April 1, 2009 by Lovely Package

Designed by Swear Words | Country: Australia “For the Greens, freshness and quality are the most important things, along with environmental sustainability and the happiness and welfare of their hens. Green Eggs are for people who share these values and want to supply the best products to their homes and customers, whilst supporting regional Victorian … Read more