“3 years after the launch of the product, we’ve been asked to create a special package for Whilst male cosmetics. We wanted the packaging to express the male ambivalence, sensitivity, and strength. A sensitive product protected by a strong case.”
“Batzner is an independent laboratory+perfuming house in Amsterdam providing the highest level of formulations for the luxury fragrance industry. Founded in 2001 by Markos Haan the lab has produced formulas both commercially and privately for clients worldwide. In opposition to organic trends and in Dutch fashion, Batzner touts, even brags about their ability at 100% synthetic reproduction. Underscoring this craft by formulating high concept fragrances such as lucite, ceran wrap and plasti-sheen.
I was apprached to develop a packaging system for their private clients which reflected their ideology regarding fragrance. “The future of fragrance, the future of our world is synthetic. The scarcity of resources and collapse of the traditional artisan is inevitible. Rather than skirt the subject we embrace it, taking it upon ourselves to stretch the imagination and create new methods of production in the post-industrial age.” -Markos Haan In packaging this idea I eliminated all text, branding the ‘M’ in M-System as a simple graphic element and rendering packaging material in matte acrylic for a synthetic feel which also becomes an iconic POP display.”
Designed by jkr | Country: United Kingdom “The best scents tell a story, capturing a memory or a moment in time. This is true of the new Penhaligon’s fragrance Juniper Sling, which launches this month with packaging designed by jkr. “Juniper Sling is a very exciting concept. The fragrance is inspired by the botanical ingredients within London Dry Gin” … Read more
Designed by Propaganda | Country: United Kingdom “As part of our ongoing work with the cult beauty brand Illamasqua, we have been heavily involved in the creation, development and launch of their first fragrance. As a brand that celebrates the idiosyncrasy of people, being unique and out of the ordinary, Illamasqua adopted the name ‘Freak’ … Read more
“Following in the incredible success of his Collection scents, John Varvatos debuts the first ever fragrance under John Varvatos Star USA. The concept and designs for the bottle, packaging and campaign were created by New York agency YARD—led by Executive Creative Director, Stephen Niedzwiecki. YARD has partnered with John Varvatos and all of his brands for over 7 years.
Designed by Marc Atlan | Country: United States Creative Director Marc Atlan launches Petite Mort™, his first fragrance in a limited edition of 100 bottles. “Inspired directly by the only bodily fluid secreted solely through desire and brain chemistry, Petite Mort™ (Parfum d’une Femme) embodies the elusive substance that is created by a woman when she is about … Read more
“Designed, bottled, packaged and sold to commemorate the publication of the first CSA Archive illustration book, Slacks was our first – and only – fragrance. Although it makes you “smell like your dad,” it was created to be uni-sex, or as the screen-printed tin puts it, “even ladies love to wear Slacks.”
Designed by Estee Lauder & Laird + Partners | Country: United States “DKNY Candy apples, perfume bottle. An extension of the ‘Delicious’ range of fragrances. The concept of the candy apple is targeted towards a teenage audience. Using some of the same components as the original ‘delicious’ bottle.”
“This month sees the launch of jkr designed Sartorial, a new fragrance from boutique perfumer Penhaligon’s. In keeping with the charismatic eccentricity of the brand, Sartorial captures the smell of a Savile Row tailors shop. The scent was brought to life by renowned perfumer Bertrand Duchaufour inside Norton & Sons at 16 Savile Row, London. Duchaufour found himself captivated by the unique smell of the shop and tailor’s workroom, and as such, Sartorial evokes the masculine scent of sewing machines, needles, wool and cloth – the ultimate bespoke fragrance.
The packaging gives the Pengaligon’s brand (who are renowned for their heritage and history) a clean, elegant and more modern look. “Sartorial is for men of today and Savile Row is very much having a revival among young gents” said Jovan Buac, Senior Account Manager, jkr. “It was a challenging brief. We didn’t want to use any tailoring clichés and the design had to fit with the brand’s other fragrances, some of which have been around for over 140 years.”
“Sophisticated and unique, the Tonka Negro/Neroli Blanco (Black Tonka and White Neroli) collection stands out for its elegance and glamour with its clean and straight shapes. Two fragrances get together to conquer the insatiable taste of the Hotel Avia 93’s hosts, located in Bogotá. Tonka Negro represents a intense aroma with sensually savage effects; Neroli Blanco is the royalty’s perfume (Azahar flower), which represents the beauty and elegance.”