Peppersmith Gum

Peppersmith Gum

peppersmith

Designed by B&B Studio | Country: United Kingdom | Font: Gill Sans Shadowed | Buy It

“The Peppersmith name reflects both the Englishness of the mint and the artisan feel of the product,” says B&B Creative Partner Shaun Bowen. “The design has a similar feel, but we’ve had great fun disrupting its seriousness with our moustache icon, which carries across into broader brand communications.

The pack also contains tiny papers for throwing gum away – a reflection of Peppersmith’s mission to overcome the age old problem of gum ending up stuck to pavements.”

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Must Men

Must Men

mustmen1

Designed by Oi Design Studio | Country: Israel

The Brief: When The Strauss group fixed the intention of launching a  series of consumer products aimed at men, they requested that we devise a marketing concept for the new products  of ‘MUST’, starting with the packaging that will project a strong difference from competitors products on the shelf.

The Solution: ‘Must – Men Collection’ – chewing gum for men only. We chose a collection of illustrated Presenters:  male types that we all know and admire – go-getters, women love these men and boys copy them. We put them on metal containers which are especially masculine and gave to each presenter a stage for his male life philosophies.”

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Project 7

Project 7

project7_1

Designed by 29 Agency | Country: United States

Project 7 was developed on a cold fall night 2 years ago when the thought of the 7 deadly sins came up.  I began to do some research on the history and origin and had a simple thought.  What if man in his selfishness instead of focusing on abstaining from the 7 sins worked to help those that were a consequence of one of these 7?  What if the “glutton” in this example which I fall into regularly stopped focusing on myself and started focusing on helping those that were starving.  So take that concept and spread it over what we call the 7 most critical areas of need in the world, hence the name Project 7.  So then the vision started playing itself out and I needed something to help get this initiative out there.  So having a consumer goods background and a heart to see real change come about this company was created.  I believe like most of you, that if we spent more time helping others, we can in fact, “Change the Score.”

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