Harmonian

Harmonian

Harmonian

Designed by mousegraphics | Country: Greece

“Harmonian, includes a wide range of special food, from olive oil, to flour, pasta, herb infusions, and fleur de sell. What makes them unique is the fact that many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the Ancient Greeks.

The briefing (in brief): “We want a packaging design which will introduce in the most definitive way a radical line of food products. They are actually more of ‘food principles’, as they all suggest a new, health-smart and taste-full way of life. We want the design to be equally innovative.” The target consumer: Greek and foreign markets. Health conscious and demanding consumers. Products offered in specialized food shops, delicatessen stores, brand e-shop.”

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Love Olive

Love Olive

loveolive_jaredit

Designed by Sort Design | Country: Ireland | Font: VAG Rounded

“Love Olive is a new brand for Ireland’s biggest olive wholesaler, supplying the finest olives and Mediterranean foods to trade, and directly through their retail outlets. Sort named and created the brand, and have worked with Love Olive over the last year to build and support the business through design. This has seen the opening of a flagship retail kiosk in Derry, several high-profile exhibition events and a full range of branded retail and business materials.”

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Svegro

Svegro

Svegro

Designed by Amore | Country: Sweden | Fonts used: Handsome (the Pro version emulates real handwriting with contextual alternates), Mrs Eaves

“The job for the new Svegro packaging design is simple; to inspire food lovers to use loads of locally grown salad and herbs in their cooking. The new design began rolling out in stores in June 2008. Two months later, Svegro is already seeing results from buyers wanting much more products. This is the power of Love at First Sight®. Brand identity and corporate identity, including logotype, naming and packaging design.”

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Waitrose Fresh Herbs

Waitrose Fresh Herbs

Waitrose Fresh Herbs

“Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, telling you everything you may not already know about the contents. Guest herbs make an exclusive and seasonal appearance with a splash of red in the headline. Herbs are as rich in myth and magic as they are in flavour and nutrition. This was a great opportunity to spread the word and present some real shelf talkers.”

Designed by Lewis Moberly.

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