Tulkara Shiraz

Tulkara Shiraz

Tulkara Shiraz

Designed by IKON BC | Country: Russia/Hong Kong

“IKON BC was asked by Tipperary Hill Estate to develop a new look of Tulkara Shiraz wines.

People at Tipperary Hill Estate are quite proud of Tulkara Shiraz. For well over a century, the gentle rolling hills which fold away from the granite outcrops of the ranges of Bendigo region in Central Victoria have been home to some of the great wines of Australia. All of Tulkara Shiraz wines are characteristic of Australian sun and nature, showing well developed dense fruit characters, with integrated tannins, balanced oak treatment with a little smack of burning berries and leather.

When we conceived the idea for Tulkara Shiraz we were trying to show people in Europe or somewhere else outside of Australia the soul of Australian nature and the rigorous climate conditions of a region, the lack of rain, the blazing killing heat at the wrong time and the continuing drought. But wine-makers at Tipperary Hill Estate are still trying to do the best they can to produce wine grapes. We used the heated stones to burn the shapes of typical animals out on a paper. We used the shapes of well-known animals so everybody outside Australia could recognize the famous symbols of the continent.”

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Job Hunting Club

Job Hunting Club

Job Hunting Club

Designed by Thingsidid & Nekogato | Country: Hong Kong

“Job Hunting Club is a pleasant card game designed for dysgraphia students to learn about their future pathways after school. The concept of this card game is based on the Holland Occupational Themes (RIASEC) which represents a set of personality types described in a theory of careers and vocational choices.

We created the entire game starting with the identity, including distinctive character design of different careers, a set of colorful function cards, and wooden game tokens which are all finally packed as a tiny portable wooden boxset.”

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Coarse oopCr

Coarse oopCr

Coarse oopCr

Designed by coarse | Country: Hong Kong

“This coarse release presents the two seedlings in their most attention-catching interpretation. The exceptional set includes two 7” [18cm] shimmering chrome plated vinyl figures.

Each streamlined seedling is finished in a mirror like gloss coat. They are tucked in snug black sponge and packaged in a deluxe hand crafted paper enclosure, stamped with silver foil and completed with ventilation ducts and a clear transit handle. Welcome these extraordinary embryos into your life and begin a glistening future together.”

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Dinner for N

Dinner for N

Dinner for N

Designed by Dragon Rouge | Country: Hong Kong

“Dinner for N is a new brand targeting high end supermarkets. ‘N’ communicates the uniqueness and variety product lines for every individual, who is pursuing high quality in house cuisine with no time consuming.

From brand identity, packaging structure to packaging design, we use the chef concept to convey culinary delights, the promise of premium food and “fine cooking in minutes”. The two transparent shapes show the freshness of their finest ingredients featuring the main course and the salad. Bright turquoise color adds value to its shelf impact while visualizing the sensation of taste and the enjoyment of modern premium dinner.”

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Coffee Lovers

Coffee Lovers

Coffee Lovers

Designed by gardens&co. | Country: Hong Kong

“Coffee Lovers provides single origin coffee beans with its signature roast. We worked closely with the owner to re-develop the brand image from strategy, branding, packaging to website. After many hours of cupping, we brewed a unique packaging system to indicate the characters of different beans. At the same time, each type of coffee bean has its own symbol to visualize the favor. The selection of the design direction, colors and materials were based on the company philosophy – The Beauty of Simplicity. We tried to keep our marks as minimal as possible.”

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K11 Design Store

K11 Design Store

K11 Design Store

Designed by Blow | Country: Hong Kong

“K11 Design Store is a new young and inspiring retail store by K11 Art Mall. The products are selected from outstanding designers’ brands all over the world. We were asked to create a brand new look from the identity, packagings, website, environmental graphics to advertising. The packaging design is simple, modern and stylish which reflects the brand personality and suggest a taste of art and design.”

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Coarse False Friends in Pain

Coarse False Friends in Pain

Coarse False Friends in Pain

Designed by coarse | Country: Hong Kong

The level of production and attention to detail that coarse puts into their packaging never ceases to amaze me. For Coarse False Friends in Pain the two hurt 13 inch resin figures are packed apart in individual wooden screen-printed boxes (standing and fallen) to underline the dramatic incident that irrevocably changed the friends’ lives. To prevent further injuries, both are safely packed in sponge.

Be sure to check out the past work we’ve featured by coarse.

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