“Macho Man Randy Savage, has got to be the most unique and idiosyncratic character in the history of professional wresting. There’s really no one else like him and he defies all attempts at labelling or categorisation. He was a writhing muscular mass of bizarre ticks and personal mannerisms, clad in an ever-changing, endless wardrobe of hyper-flamboyant colours. A true one off, a heavy metal neon cowboy. What better muse for ilovedust?”
“This limited edition Ipad is laser etched with illustrations from ilovedust and feature different parts of the ongoing story that can be found on the iPad. Everything is packaged up rataher nicely in a metal brief case with the Jumpman branding.”
“Since its launch, TSC Food’s premium range of chilled soup and pasta sauces has consistently grown in terms of distribution and sales. Major retailers, consumers and the competition were all starting to take notice. TSC Foods wanted to further strengthen the GLORIOUS! range and shake-up the soup and sauce category.
Branding agency Lambie-Nairn uncovered what consumers love about GLORIOUS! – their adventurous and original products, using quality ingredients and flavours from around the globe. Thus, the bold ‘A to Z of Global Flavours’ was born. Partnering with ilovedust an iconic illustration style was created for each letter of the alphabet, representing the authentic global influences and flavours of each product. For example, within the soup range, T is for ‘Toulouse Sausage and Bean’ and M stands for ‘Malaysian Chicken’.
It’s clear that GLORIOUS! has a wonderful and unique range of products that tastes great. We wanted to express this through the branding without being gimmicky. The new pack design ensures the product remains the hero, whilst its fresh simplicity stands out on the shelf. It is also easily expandable as the range grows.”
ILoveDust’s Southsea office is located in a former butcher’s shop, so it’s only fitting that they created their self promo around the idea of “choice cuts” and packaged it to look like fresh wrapped meat.