Designed by Mara Rodriguez | Country: Spain
“With this project we tried to differ from the competition, as most of the designs use similar elements on their packaging which can be confusing.
We gave a dynamic yet casual feeling to the packing in order to attract a young audience, or people on the go.”
Designed by Sofie Ehlers | Country: Denmark
Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.
Designed by Hornall Anderson | Country: United States | Fonts: Trade Gothic, Clarendon
“We were excited to again partner with our hometown coffee giant Starbucks for the launch of VIA, a category-breaking new ready-brew product. This is not your grandma’s ready-brew – VIA delivers the rich, strong flavor that has made Starbucks synonymous with good coffee across the globe, and part of our task was to differentiate it from the “instant coffee” category.
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