knives - Lovely Package

Midori

March 19, 2012 by Lovely Package

“Expertly crafted from layers of luxurious damascus steel, this super premium range had to appeal to chefs and home cooks who take their cooking uber seriously. Midori, the Japanese word for green reflects the subtle tints of colour in the micarta handle and we commissioned an elegant wooden case, the traditional way to present something of such value.”

Endeavour

May 29, 2011 by Lovely Package

“We are two chefs (Mikkel Maarbjerg and Nikolaj Kirk) who since 2007 have worked on our own series of knives, called Endeavour. Together we run Kirk+Maarbjerg, which is a Scandinavian company, based in Copenhagen. Today, the Endeavour knives are sold in select stores in Denmark, England, Finland, Germany and the United States.

The expression in Endeavour series is sought to be young, urban and funky in a minimalistic fashion – simply because it appeals to us as individuals. The basis for the design is found in the mixture of the strict expression and the more flamboyant style that we have experienced in our chefs-world in the two opposites of the Michelin- and street-kitchen.

Endeavour is exclusively our design. Our experience over many years in the kitchen and our approach to aesthetics has shaped both the knife-series, but also the packaging. The basic idea behind the boxes is to convey the feeling of an experience when un-packing a new Endeavour knife. The hope is that one is almost starving for the content, even before you get the box opened, just as we ourselves know it from some electronic gadgets.

We believe that we have managed the task of bringing together the experience from quality gadgets with the gastronomic world, so now we look forward to hearing what our customers think.”

Student Work – Joy Lin

May 19, 2011May 19, 2011 by Lovely Package

“The reusable X-ACTO packaging recognizes the user’s every need in terms of transport, storage, usage, and disposal. Additionally, the compartmentalized design ensures that all of your precision tools are safely and conveniently accessible.

Packaging looks as if it could have actually been cut out with an X-ACTO blade. The material is stacked B-fluted corrugated, die cut and printed using soy-based flexographic inks. The packaging is meant to be portable and reusable.”