Jacob’s Creek

Jacob's Creek

Jacob's Creek

Designed by Mash | Country: Australia

“Jacobs Creek, a major player in the world of wine. A highly successful volume brand that wanted to expand it’s repertoire and make sure the fringes of their target market were being catered for. Market research uncovered the opportunity to provide a new wine for the sweet wine drinker (a predominantly over 27’s female  market). Mash was approached to design the packaging for 2 Moscato’s, a white and a rosé. While the Jacob’s Creek branding remains, a new direction for packaging was created. A link is made to the brand heritage, while the abstract pattern with silver foiling adds a new dimension to the Jacob’s Creek brand.”

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Lobo Apple Cider

Lobo Apple Cider

Lobo Apple Cider

Designed by Mash | Country: Australia

“Lobo, Spanish for wolf and a cloudy apple cider from the Adelaide Hills. Mash re-designed the existing Lobo packaging with a completely new approach and new level of sophistication for the apple quaffing connoisseur. Working with LA illustrator Jason Holley, a new cunning wolf character was created. Rough hand painted text you might see on a farm shed forms the logo type in keeping with the hand made approach of this juicy cider.”

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Sandtrap

Sandtrap

Sandtrap

Designed by Mash | Country: Australia

“A new wine from Tupelo. First drowning in water, now sinking in quicksand. A different approach was taken to the Tupelo wines, with an abstract molecular illustration of quicksand (instead of the photographic approach of the previous Tupelo wines). Sandy yellowed uncoated paper serves as the backing for this sketched piece done by Peta Kruger and Mash.”

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Burn Cottage

Burn Cottage

Burn Cottage

Designed by Mash | Country: Australia

“Something we’ve been looking forward to for a long time, the Burn Cottage wines have been released. The labels, thick  uncoated stock with the branding imagery wrapping around the imported French glass, mirroring the poster cut up business cards. Oh, and the wine is just as
tasty as the packaging.

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Evo Product Cases #2

Evo Product Cases #2

Evo Product Cases #2

Designed by Mash | Country: Australia

“An update to the sales cases Mash completed a few years ago for Evo. As before the cases needed to hold a selection of Evo products, to be used by sales reps when visiting potential and existing buyers. Mash sourced wooden brief cases, customised the insides and screen printed the outer side of the cases.”

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E (Enigma) – Alpha, Box & Dice

E (Enigma) - Alpha, Box & Dice

E (Enigma) - Alpha, Box & Dice

Designed by Mash | Country: Australia

“Sing the alphabet song, A B C D F, hang on something’s missing! Not anymore, Alpha Box and Dice have now released E (Enigma). Another letter in the ever increasing Alpha Box & Dice range of wines. One day the whole alphabet will exist. If you have the complete collection you can sell up and retire to the Bahamas as this preschool lesson will become more collectable than Mark Rothko’s Grade 3 art-class drawing.”

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Cashburn

Cashburn

Cashburn

Designed by Mash | Country: Australia

“The first wine release from wine producer Burn Cottage. The producers have patiently set up a biodynamic vineyard from scratch. A lengthy process that in time will see them reap the benefits. However, in the short term, this sort of approach can be seen as an overly expensive exercise, a ‘cashburn’ project. Hence the wine ‘Cashburn’ was created with hand drawn illustration on an uncoated paper stock. Stay tuned for the Burn Cottage branded wines”

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Tupelo

Tupelo

Tupelo

Designed by Mash | Country: Australia

“Tupelo, the birth place of Elvis, known for it’s savage floods, Tupelo trees and now, a new wine brand. Wayne Anderson (aka Killibinbin) wanted to set up a new boutique winery, Tupelo. A producer of limited production fine wines. The idea; simple photographic underwater imagery, of an Elvis inspired character, surrounded by the flood waters of the king’s home town; an imaginative reflection of the flooded market for Australian wines.

The Identity has been left in a simple text form to let the striking imagery work as a part of the branding across packaging and other applications. Keeping the logo simple meant the 2 elements of logo and imagery did not compete with each other, rather, they work together to create Tupelo’s visual identity.”

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Brujeria

Brujeria

Designed by Mash | Country: Australia “This is Brujeria (the Spanish word for  witchcraft) from Misfits Wine Co. A Soul Retrieval Nostrum. Ancient arts and dark fruits forged through toil to respond to clichéd and lifeless marketing department wines. Formed whole in light and dark to strike fear into drones and hex the elitist wine … Read more

Linnaea Vineyard

Linnaea Vineyard

Linnaea Vineyard

Designed by Mash | Country: Australia

“2 winemakers of the Napa Valley are now on their way to creating their own boutique winery, Linnaea. The founders both have backgrounds in medical anthropology and plant biochemistry. They are also the face of the brand, doing most of the sales/customer relations work themselves. It made sense to design wine packaging that reflected the personalities of the brand owners, albeit in an unconventional way so that the wine consumer, spoilt for choice, would take notice.

Wine names were created using the Linnaean Binomial system. ‘Linnaea Rhizotomi’, being the 1st release wine. Rhizotomis were the forefathers of chemists and medics, they had knowledge of the plants, when to collect, season, medicinal effects etc. A modern day, slightly twisted and beautiful interpretation of a Rhizotomi was created. A character with knowledge of plant-life, nature and the workings of the universe. This reflected the backgrounds of the brand founders and creates a unique and surreal package standing out amongst the crowd.”

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