Designed by Dow Design | Country: New Zealand
“Hellers, the iconic meats brand, has been given a new look at the hands of brand design expert Dow Design.
The brand refresh positions Hellers as ‘New Zealand’s Butcher’ bringing to mind the nostalgic days of friendly, fresh, local suppliers of produce.
The rebrand is the result of a long standing relationship between Dow Design and Hellers, the two companies having worked together for over a decade.
“We wanted to communicate that at its heart, Hellers is a passionate local butcher,” says Dow Design’s Senior Creative Andrew Sparrow. “While it may have outgrown the small shop where it all began in Brighton, Christchurch, the Hellers commitment to quality remains deeply rooted.”
