Designed by A-ya Design | Country: United Kingdom
“Mal Mezcal is a luxury mezcal brand with international distribution. Using finest 100% agave, this premium alcohol is produced in small batches by a family-run artisanal distillery in the wilderness of Oaxaca.
The overall aesthetic is inspired by the domestication of jungle wildlife which was practiced in Mexico in the beginning of the 20th century. Influenced by the lifestyle of the Mexican intelligentsia of the time, we imagined that Mal Mezcal would be drunk by people who related to that lifestyle.
We wanted to position the design in contrast to everything that was on the market. We stayed away from traditional Mexican-themed design references and aimed to develop an identity and packaging with a contemporary, sophisticated and modern look, for the global consumer.”