mezcal - Lovely Package

Mal Mezcal

December 4, 2015 by Lovely Package

“Mal Mezcal is a luxury mezcal brand with international distribution. Using finest 100% agave, this premium alcohol is produced in small batches by a family-run artisanal distillery in the wilderness of Oaxaca.

The overall aesthetic is inspired by the domestication of jungle wildlife which was practiced in Mexico in the beginning of the 20th century. Influenced by the lifestyle of the Mexican intelligentsia of the time, we imagined that Mal Mezcal would be drunk by people who related to that lifestyle.

We wanted to position the design in contrast to everything that was on the market. We stayed away from traditional Mexican-themed design references and aimed to develop an identity and packaging with a contemporary, sophisticated and modern look, for the global consumer.”

Meteoro

May 28, 2014 by Lovely Package

“Local legend tells that a small incandescent rock fell near the town’s mezcal maker’s home, creating an ideal earthen pit oven, in which he roasted his agave hearts, and created the best mezcal in the region. “How did you do it?” They asked him. The old man simply replied: “It fell from the sky…”

Viejo Indecente

February 17, 2014 by Lovely Package

“We all have a dark side. It may remain hidden most of the time, but every once in a while, a glimpse of our other selves cannot be denied.

Viejo Indecente opens the door to that other you. Is someone peeking through the keyhole or is it you who is looking into the forbidden?

With a transparent spirit and bottle, we made the keyhole real by printing the eye in the back and letting an alpha circle in the upper part of the front label.

Either by holding the bottle with both hands o rotating it over the table, this mysterious character’s eye comes to life and follows you as you fight with your inner, darker self.”

Mezcal Buen Viaje

April 26, 2013 by Lovely Package

Designed by Sake Group | Country: Mexico “The challenge with Mezcal Buen Viaje was to design a bottle that represented the artisanal, traditional and handmade aspects of Mexico and at the same time that contained the spirit of our ancestors reflected in it. To accomplish it, we got our inspiration from Huichol art. The huicholes … Read more

Montelobos Mezcal

April 5, 2013 by Lovely Package

“Working with Casa Montelobos, William Grant & Sons, and Dr. Iván Saldana, the world’s leading agave expert, WeHolden developed the packaging design for Montelobos (Mountain of Wolves) a premium mezcal joven that launched in New York, California, and Texas in late 2012.”

Papadiablo

July 24, 2012 by Lovely Package

“The Santanera Group, based in Playa del Carmen, Mexico, produces this “special” mezcal deep in the heart of Oaxaca.

What makes this mezcal different, is not only its mix of 3 different agaves, but also a dash of Lophophora Williamsii, to spike it up.

The name Papadiablo speaks of duality and introspection and the package design reminds us of an antique medicinal spirit decanter with a rugged embossed texture so that you “never loose your grip”.”

Mezcal Malabraga

March 2, 2012 by Lovely Package

“Malabraga is a traditional mezcal. A gift from Manifiesto Futura for their friends. Let’s toast for this to be our best year and for new stories”

Auténtico Mezcal Alacrán

January 4, 2012 by Lovely Package

“They say that when you see a scorpion, another is surely nearby, for they always travel in pairs. Such is the case of Tequila Alacrán’s soulmate: Authentic Mezcal Alacrán.

Hand made in Oaxaca, Mexico, this pure, white spirit mixes the ancient rituals and production methods with contemporary culture.

This contradiction is, in essence, the product’s personality. Mezcal Alacrán is encased in a glass bottle with a matte white Soft-Touch coating.”

San Cosme

November 12, 2011November 4, 2011 by Lovely Package

“San Cosme is a mezcal made in Mexico and imported to Germany. Mezcal, by tradition, has been a key figure in Mexican folklore, a part of our cultural and heritage which is particularly appreciated by European countries. Mezcal San Cosme is the link between past and present. An example of a traditional Mexican product which positions itself within the current global landscape.”

Mezcal Manonegra

November 1, 2011 by Lovely Package

“Mezcal is the most ancient distilled spirit in America. It can be made of over 30 varietals of agave, most of them grown in the wild regions of Mexico. MN locates the best mezcal no matter how far or deep into wild we need to go to get it.

The handprint on our bottle represents the hand of the master distiller, the hand of the worker and the hand of the seeker of true mezcal.”