Pentagram - Lovely Package

Leafs by Snoop

November 14, 2015 by Lovely Package

“Laid-back California cool inspires the branding for a line of marijuana-based products from hip-hop legend Snoop Dogg.

With songs like “Smoke the Weed,” “This Weed Iz Mine,” and “California Roll,” it’s no secret the rapper Snoop Dogg has long been a cannabis connoisseur. Now he’s sharing this passion with the public—at least in Colorado, where consumption is legal—with a new line of marijuana-based products called Leafs By Snoop. Pentagram’s Emily Oberman and team have designed the brand identity and packaging for the line, which includes both flower and edibles (“Dogg Treats”) such as chocolate bars, chews, drops and gummies.”

Cass Art

January 11, 2012 by Lovely Package

“For the last 10 years Pentagram’s Angus Hyland and Cass Art have worked together to shake up the traditional art materials retailer with a completely different approach to selling and design. Cass Art are now launching their first product range of pads. Their immediate and aspirational styling exemplify Cass Art’s mission to ‘fill this town with artists’.”

Budgens

March 12, 2010 by Lovely Package

“Harry Pearce and his team have been commissioned to redesign the complete own brand range for Budgens and Londis stores.

The own brand range has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.

Bausch + Lomb’s Renu

April 19, 2010January 7, 2010 by Lovely Package

Paula Scher (partner-in-charge and designer) and Lisa Kitschenberg (designer) have redesigned the identity and packaging for renu® multi-purpose solution, one of Bausch + Lomb’s signature products and the category leader in contact lens solutions. The renu® identity and packaging have been designed to stand apart from the competition in the category, which includes brands from manufacturers like Alcon, Allergan, Johnson & Johnson and Ciba Vision. The packaging of all these brands uses colors of blue and green and motifs of waves, curves and circles (or bubbles) to allude to water, liquid and moisture. The new renu® packaging drops the allusion and uses an actual photograph of a wave of water that wraps around the package.

Black and White Ball

April 15, 2009 by Lovely Package

Designed by Pentagram | Country: United States “Kit Hinrichs and Erica Wilcott worked with the San Francisco Symphony to design the identity and promotional materials for the city’s famous bi-annual Black and White Ball—a 5,000 person black-tie block party that took place on May 31 and featured over a dozen performers including Seal, Blues Traveler … Read more

Eiro

April 13, 2009April 12, 2009 by Lovely Package

“DJ Stout and associate Julie Savasky have designed identity, packaging and collateral materials for Eiro, a new line of health and energy drinks. The beverages are created from exotic fruit purées from South America and are rich in beneficial antioxidants and phytonutrients. (Check out these promotional videos about Eiro here and here.) The line was unveiled at a splashy launch event in Dallas last month and will be sold online through direct marketing and network sales.

Strathmore Paper

March 18, 2009March 17, 2009 by Lovely Package

“Asked to refresh the Strathmore Paper brand presentation for our longtime client Mohawk Fine Papers, Pentagram asked the designer Marian Bantjes to reinterpret the famous Strathmore thistle. This mark was then used to create a pattern for new packaging of Strathmore Paper reams. The goal was to project a stronger signature presence for the brand in business-to-business and direct-to-consumer retail settings.

Read more about the project on Marian’s site and on Felt & Wire, the new Strathmore Paper blog about paper and its creative uses that we designed and helped name.”

EAT.

October 3, 2008October 1, 2008 by Lovely Package

“In 2006 EAT came back to Pentagram to ask us to undertake an evolution of their brand communication, in order to bring the company’s identity in-line with the way the marketplace had developed since the creation of their brand.

Pentagram produced a communications review, which recommended adding value to the brand by refocusing EAT’s tone of communication, emphasising their existing good business practices and adding a degree of flexibility to the core brand elements in order to keep the EAT identity fresh and vibrant on an ongoing basis.”