What you can’t see in this photo is the unique label placement for Polar Ice Vodka. Pigeon Branding + Design took advantage of the crystal clear liquid, and went with label placement on the back of the bottle which creates a nice element of depth when viewed on-shelf.
I’m a sucker for clear embossed bottles and neck labels. What more is there to say? Oh yeah, the carrier is pretty nice too. Designed by Pigeon Branding + Design.
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