Alter Eco

Alter Eco

Alter Eco

Designed by Tomorrow | Country: United States

“Alter Eco is a brand on a mission. Based in San Francisco with roots in France, this intrepid band of activists is wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.

An opportunity to expand their distribution also meant expanding the brand promise – adding a heaping spoonful of taste appeal to their values-driven enterprise. We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place.”

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Pereg Gourmet Natural Foods

Pereg Gourmet Natural Foods

Pereg Gourmet Natural Foods

Designed by Squat Design | Country: United States

“Pereg Gourmet Natural Foods launched its Quinoa-Rice-Couscous line, “superfood” mixes that combine major health benefits with international flavors. With this line, Pereg exceeded the normal bounds of wholesome flavorful food production and challenged Squat Design to create packaging that has a savory, tasty appeal, visually communicates the natural, nourishing qualities of the products and stimulates the consumer.

Squat Design’s expert art direction unified the visions of graphic designers, the photographer and stylist to create artful packages that stand out on the shelf. Our designers opted for recycled, raw-type paper to express the natural feel of the product and our technical team worked intimately with the printer, to resolve the issues of complicated printing techniques, in order to realize the desired design.”

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