Designed by threebrand | Country: Scotland
“Premium spirits company William Grant & Sons, has commissioned international creative design agency, threebrand, to launch its new Ghosted Reserves.
Part of William Grant & Sons Rare Cask Reserves programme, the ‘ghosted vattings’ will offer consumers the opportunity to access some of the rarest Scotch whisky stocks, from distilleries no longer in operation.
threebrand’s remit was to design both a label set and secondary packaging to complement the unique story of the Ghosted Reserves. Both were to be premium and tactile.
Malcolm Thomson, associate creative director at threebrand, commented: “A palette of grey tones was selected to reflect the ghostly nature of the vattings, drawing on themes of opacity.”