shaving cream - Lovely Package

Student Work – Omar Tehawkho

March 4, 2010 by Lovely Package

“These are mock-ups for a packaging concept i came up with for a rebranding project we had during “character design” class. For my project i chose to rebrand “MEM”, which is a shaving cream brand consumed mostly by older men and even older barbers.

The general concept was the simple and traditional “be a man” vibe all shaving products seem to go by, but i chose a different kind of “man”, the ol’ fashioned yet young and hip kind. so throughout the whole procces i tried to keep an “old times-vintage” feel going, while lightening things up with proud and silly tales of simple manly insight.”

Gessato

February 25, 2010 by Lovely Package

“The name Gessato describes the chalk-stripe suiting fabric that sets the tone for the products and packaging inside and out, and refers to the traditional elegance of contemporary Italian aesthetics and culture.

The noble lions af Italian royalty, a symbol of richness and strength, the naturally stark silver and white palette, symbols of peace, serenity and well being; and the Latin motto, “providentiae memor” (with gratitude for divine guidance) converge to outwardly represent the essence of Gessato’s products.”

Student Work – José Luis García Eguiguren

March 27, 2010January 20, 2010 by Lovely Package

“This project’s objective was to re-style the popular American “Barbasol” shaving cream in order to introduced it into the European market. For this, I maintained the basic form that they have used for years: the barber shop pole (stripes). The aggressive diagonal line that divides the stripes suggest a mix between the shaving cream and the fragance. It also alludes to the razor blades on the surface of the skin cutting through the facial hair. The way the lines drive all the way up and down on the sides makes a perfect simulation of the shaving cream mixing and exiting the can. The form of the can (cap & bottom) are in harmony with the angle of the stripes, thus providing a fluid motion for the eye. The typography utilized provides a more industrial and tech appearance.”