“Nesbitts was a popular brand of orange-flavored soda in the United States for a large part of the 20th century. Nesbitts was produced and distributed by the Nesbitt Fruit Products Company of Los Angeles, CA.
They also produced other flavors of soda under the Nesbitts and other brands, but none were as popular as the orange variety.”
“Jupiler has become the iconic beer brand for ‘real men’ in the Benelux. But sometimes, even ‘real men’ want to enjoy a refreshing drink without the sweetness and without the alcohol.
Jupiler Force is a real innovation in the soft drink category. A naturally brewed soft drink with a familiar taste that only Jupiler drinkers know and love.
Mountain attacked the challenge by asking ‘how can the bull step into the world of soft drinks without loosing its identity as a real man’s beer?’
The answer, the bull and the typography became one entity where the horns of the bull form the ‘C’ in Force in a playful and powerful way. Combining the ‘typographic bull’ with a fresh and lively colour palette created a forceful design that literally steps of the shelves.”
“IKEA is a worldwide Swedish home furnishing company with 28 distribution centres and a global network of 267 stores attracting a total of 590 million visitors.
Stockholm Design Lab created a design and packaging concept when the company combined its various food and catering units under the IKEA brand. The aim of the Swedish Food Market is to enhance the Swedish identity of IKEA.”
Designed by Dow Design | Country: New Zealand “Iconic soft drink, Lemon & Paeroa (L&P), has been revitalised at the hands of brand design specialists, Dow Design. The ‘World Famous in New Zealand’ brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice. While L&P remains an enduring and much loved … Read more
“A packaging redesign of “Frem” which is a Danish soft drink company. I designed twelve unique bottles and some extra packaging just to show how their full identity could come to life. Ferm was established in 1949 and I have focused on their history, craftsmanship and authenticity. All the typography is hand drawn and the labels are white paint directly on the bottle – reveal rather than hide. The twelve display fonts are made from associations, cliches, shapes and so on. Raspberry and pear are for instance inspired by the shape of the fruit/berry and cola is an American cliche with a typical western wood type.”
“The CAPI brand was born from a simple idea to produce Pure, Clean, Refreshing carbonated drinks. Taking on the sourcing and blending responsibilities themselves they have secured the finest natural extracts and botanicals worldwide to ensure their promise of authenticity.
Capi Beverages were after a bold new look for their new Capi Sparkling range. The new premium range included Mixers, Fruit Sodas and Mineral Waters and prides itself on the quality of ingredients it has sourced from around the globe. The result is Premium Refreshment.
CIP Creative were engaged to create a Strong Brand Mark and distinctive packaging. When creating the brand and associated labels, we aimed for a crisp, fresh, no nonsense visual language puled together by a sharp logotype.”
“The latest evolution in Diet Coke’s iconic “Stay Extraordinary” campaign features a modern new look for fall on the Diet Coke aluminum can and a series of new ads on television and out-of-home. The ads connect with consumers using the witty and smart tone that marks the unique voice of Diet Coke.
The can design, created by San Francisco-based design agency Turner Duckworth, features a section of the Diet Coke logo, cropped to feature the “D” and the “k,” set against the brand’s signature silver backdrop, creating a bold look for fall. Despite the change, the great taste remains the same and the can will still be easy to recognize as the number two beverage brand and number one zero-calorie brand in the nation.
“The new Diet Coke design is at once understated and overstated,” said David Turner, partner Turner Duckworth. “The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand’s renewed self-confidence.”
The new package design has inspired the overall visual identity of Diet Coke, and has been featured in recent digital and out-of-home activations. In a Twitter promotion in July, Diet Coke designed mini-fridges stocked with Diet Coke that were delivered to the brands most loyal followers. In the outdoor campaign, the cropped-logo design is featured in placements around the country.”
“Package Design for Cashmere Cream Soda, a gourmet cream soda company looking for a refreshing design that would appeal to a large demographic. These soda’s come in a variety of flavors. The colors used throughout the design are meant to represent to flavor of the soda; a delicious fruit paired with vanilla.”