Strømme Throndsen Design - Lovely Package

Bjørklund

February 16, 2010 by Lovely Package

“A classical symbol of Norwegian invention and design. From deficit to surplus.”

Løvenskiold

February 10, 2010 by Lovely Package

Fresh premium elk products dressed in beautifully designed and simple packaging.

Lærdal Grønt

February 5, 2010 by Lovely Package

Unique branding and clean sophisticated package design for Lærdal Grønt fruit farmers.

Norwegian design agency Strømme Throndsen Design created these beautifully simple designs for Rustad Spring Water. Available in both still and sparkling as well as cans, cartons and bottles, this packaging screams clean Norwegian design. Although, I can’t help but see the Rawlings logo (as different as it is) when I look at this packaging.

Holli Mølle

March 29, 2009March 27, 2009 by Lovely Package

“Holli Mølle is a small organic mill in Eastern Norway, specializing in flour production with the use of ancient and nutritious grain types. The target audience is modern women who value health and nutrition and are willing to pay extra for the safety and taste of organic flour, thereby providing them with an extra feeling of love and care for their family.

In creating the name, visual language and packaging for Holli Mølle, the following criteria were highlighted:

– The identity should be based on traditional and authentic values.
– The packaging should be environmental friendly, functional, flexible and efficient in production.
– The identity should challenge the existing visual language in the flour category.

The result is a simple and unique graphical design, with fresh colours on the labels as the only differentiator between the 6 variants. The design communicates well with the target group, giving them a feeling that the flour really is ”ground with love”, as stated on the packaging in the personal message from the owner, Trygve Nesje.”