“Good Fizz is an MFA project conceived to explore both branding and packaging for an invented kombucha company. Embracing the fact that kombucha is comprised of tiny living organisms, each bottle features happy illustrations of floating bacteria as well as custom type that wraps the entire bottle. The paper seal on top lists ingredients along with the warning, “Don’t Shake! It’s Fizzy Enough Already.”
“Branding and packaging for a brand of Tofu. The objective is to westernize this product and to encourage people to include it in their daily meals. To do so, a few recipes are included on the packaging.”
“Realizing that most people have a difficult time gauging how much pasta to cook. This is a fictional brand and packaging for pasta. The sustainable, cylindrical structures functions to help isolate the correct amount of pasta per serving while differentiating itself amongst its competition of sacks and boxes.
The caps double as a measuring device. The length of the caps are determined by the volumetric space of one serving size of any short-cut noodles.
Long noodles utilize an alternate mechanism within the cylinder. By rotating the upper half of the structure, the top of the package reveals an opening that allows exactly one serving size to pass through at a time.”
Description: Smucker’s is a North American manufacturer of fruit spreads, ice cream toppings, health and natural foods, beverages, shortening, and natural peanut butter, dating back to 1897. When redesigning a number of products from the Smucker’s Pure Jam line, I intended for the design to truly and uniquely portray the essence of quality and traditions based on the company’s ideals in a new and innovative way.
Ideally, customers should be persuaded to purchase a product by its essence, and not simply by its label. This especially matters when it comes to a company that prides itself on excellent quality. Many consumers have experienced the growing, picking and preparation of fruit for spreads; in remembering the ease at which one can recognize the colours, textures and smells associated with the cooking process of jam, I created a design that emphasizes the jam itself.
After experimenting with die-cuts and windows that exposed the natural colours of the jam, I discovered that reversing this effect actually exposed more of the jam to the consumer. I recreated a silkscreen effect to contrast the rich natural colours of the jam and moved away from traditional label systems used by many competitors. Many rival companies and products embrace the use of photographic and illustrative images of fruits to give the consumer a taste of what the product offers. To break away from this conventional style and allow Smucker’s to stand out when positioned on a grocery shelf, I depicted the fruits as icons. These white icons stand out clearly on the background colours of the jam, yet do not take away from the distinct colours and textures seen through the glass jars.
Overall, the design portrays a rich and elegant aesthetic that stands out from competitors and retains the quality that is associated with the Smucker’s brand.
Clearly, this is a student with a very bright future ahead of her. We’re excited to feature three projects of hers today: a paint product line, candles and a range of pharmaceutical products.
“In creating this Americana line of paints for Orchard Supply Hardware, I wanted to develop the value of the OSH brand and bring a sense of America, by using multiple layers, a rustic texture, classic typefaces, and old style tin cans. The most challenging part of this assignment was to research the American paint market, and try to understand this aspect of American culture.”
“The whole idea was to conceive a metaphor of the Argentine Patagonia, so that took me to propose four different collections representing our landscape: Mountains, Woodlands, Steppe and Shore. Each collection is also catalogued according to the blends: Montaña (mountain) includes the traditional teas from camellia sinensis, Bosque (woodland) contains the tisane infusions from dehydrated flowers and fruits; Estepa (steppe) is the collection for the flavored teas, and Costa (Shore) contains tisane infusions, but from traditional aromatic herbs.
The project also proposed additional packages to the actual brand behavior: individual envelopes for restaurants and spas, single blend packages, tasting packs, wooden chests, and point of purchase displays. The whole project also went beyond packaging including tea menus and advertising which can be seen in my online portfolio.”
buy cialis online canada Designed by Darya Aksyuta | Country: Russia This is the packaging design for Rington’s tea range called Tea Time. I used Sand glasses to assign time of brewing for each special sort of tea. In order to make the name of the range and the sort of the tea readable upside … Read more