Studio MPLS - Lovely Package

Jack Daniel’s Single Barrel Whiskey

September 25, 2015 by Lovely Package

“Studio MPLS was commissioned by Jack Daniel’s to strategically redesign their premium “Single Barrel” product line. The goal of the assignment was to more effectively communicate the handcrafted, meticulous process behind their Single Barrel whiskies and to create a design system that anticipates and allows for future product innovations from America’s oldest registered distillery.

The entire packaging experience was modernized through thoughtful typography and iconography, innovative materiality and production techniques, and a balanced reintroduction of historical design elements.

Once the final brand and packaging elements were completed, the new design system was implemented to a variety of Single Barrel product extensions including gift and shipper boxes, limited-edition and seasonal varieties, on-site distillery merchandise, and more.”

Mrs. Weinstein’s

March 24, 2014 by Lovely Package

“Mrs. Weinstein’s has been making some of the best handmade toffee in America for over forty years. Their recipe goes back for generations, but their packaging design desperately needed modernization. Studio MPLS’s packaging redesign covered a variety of flavors, products, and packages, offering Mrs. Weinstein’s a coherent design system going forward.”

Crown Maple Sugar

June 12, 2013 by Lovely Package

Designed by Studio MPLS | Country: United States “Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness with the sophisticated, state-of-the-art production techniques that make it the purest maple syrup on earth.” See the rest of the brand platform here.

Crown Maple Syrup

June 14, 2011 by Lovely Package

“Studio MPLS created a distinctive brand identity and visual brand language for the world’s first brand of super-premium maple syrup. Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness of the real maple syrup and the sophisticated state of art production techniques that make it the purest maple syrup on earth. Graphic iconography influenced concept package design, secondary packaging, and collateral.”

Salon Modern

October 23, 2010 by Lovely Package

“Salon Modern is a new upscale salon cooperative where stylists can invite their own clients into an intimate, personal environment that inspires, refreshes and rejuvenates. Nothing chain-like, nothing cookie cutter, Salon Modern is a one-of-a-kind experience designed to bring out the beauty and style of its patrons.”