Alter Eco

Alter Eco

Alter Eco

Designed by Tomorrow | Country: United States

“Alter Eco is a brand on a mission. Based in San Francisco with roots in France, this intrepid band of activists is wielding the food business as a weapon against poverty and inequality in developing nations: their offering of chocolate, rice, quinoa and sugar is certified Fair Trade, Organic and on its way to Carbon Zero.

An opportunity to expand their distribution also meant expanding the brand promise – adding a heaping spoonful of taste appeal to their values-driven enterprise. We worked with the Alter Eco team to create a shelf experience that transports mainstream foodies to an exotic, delicious and sustainable place.”

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Billington’s

Billington’s

Billington’s

Designed by jkr | Country: United Kingdom

“By developing personality through the Billington’s ‘B’, the new design strives to establish an impactful and memorable visual equity for the brand, giving it standout and charisma on shelf.

Known for its unrefined sugars, the new design celebrates the quality of the product inside the pack, inspired by the vibrancy of its Mauritian origins. The decorative ‘Bs’ then portray the personality of each individual product, in a charming and charismatic way.”

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Good Co.

Good Co.

Good Co.

Designed by Landor | Country: Australia

“o give the brand its voice, we took inspiration from the shops’ office-lobby locations and borrowed the corporate speak that a professional endures daily. The name we chose, Good Company Coffee, or Good Co. for short, is a dual play on the ideas of “being in good company” and “enjoying good coffee.” Language plays an important role in the expression of the Good Co. brand, and through the use of double meanings and wordplay, we turned business jargon into dryly comedic, relevant commentary that also describes the varieties of coffee. The brand voice works in tandem with a black-and-white illustration–based visual style that similarly draws from corporate culture with infographics, iconography, stylized charts, and graphs. From the store environment, menus, packaging, and barista behavior—it all adds up to a strong and entertaining experience.”

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Dulce* Sugar

Dulce* Sugar

Designed by Swear Words | Country: Australia “Our lovely friends at Market Lane have launched a new product that works deliciously with their incredible coffee. ‘Dulce’ is the Spanish name for sugar made from dried sugar cane juice. It is unrefined and has amazing caramel and molasses notes – perfectly able to be eaten all … Read more

Splenda

Splenda

Designed by Anchalee Chambundabongse | Country: United States “It’s always pretty fun for me to work on “sweet” products like Splenda because there’s so much room for personality to come through. The playful script of the wordmark, combined with bright colors and a whimsical pattern convey the happy, lighthearted qualities of the product. And not … Read more

Student Work – Felicia Hildebrandt

Student Work - Felicia Hildebrandt

walters

Designed by Felicia Hildebrandt | Country: Canada

Recent Capilano University IDEA graduate Felicia Hildebrandt sent in a few of her projects.

“This package redesign solves the problem of flimsy bags of brown sugar that spill easily. Walters Sugar resealable bag stands on its own and reduces clumping and spilling. Simple typography and design reflect ease of use and showcase the golden sugar.”

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