Tank Design - Lovely Package

Mack Cider

June 4, 2010 by Lovely Package

“The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market.

Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.”

Mack Breweries

February 22, 2010 by Lovely Package

Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series including the products strongest related to the “mothership”: Mack Pilsner.

Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.

Halvors

March 25, 2009 by Lovely Package

The brief: packaging for Halvors Tradisjonsfisk, an exclusive brand of fish products.

Solution: a design inspired by old traditions and which supports the quality of the product by differentiating it from the competitors.

Result: the project has already been an award winner and it is sold through Norwegian retail stores.