Coconut Collective

Coconut Collective

Coconut Collective

Designed by Marx Design | Country: New Zealand

“Marx Design was asked to create a new Coconut Collective brand that would work across a range of coconut-based products including waters, milks and cooking oils. First up was the organic King Coconut Water, a 330ml Tetra Pak available in original and flavoured variants.

Organic King Coconut Water is sourced from the famed coconut triangle of Sri Lanka, home to the golden thambili (king coconut) – the only coconut harvested specifically for drinking and chosen for its electrolyte content and natural sweetness.”

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More

More

More

Designed by Kayhan Baspinar | Country: Turkey

“More is a premium fruit juice which contains high percentage of real fruit extracts, therefore the name “More” was selected for the brand. The plus (+) icon on the package is used as a symbol to indicate the rich fruit ingredient of More. The plus changes color according to the flavor. White is used all over the package. Plus and white emphasizes the health and triggers the perception of hygene. White is also differentiating the package of More from the other fruit juices on the market shelves and putting it forward. The simplicity of the package is an advantage. Illustrations on the package are effective but not distorting the simplicity.”

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MLK

MLK

MLK

Designed by Depot WPF Branding Agency | Country: Russia

Challenge: To differenciate the product on the store shelf and to distinguish it from the products of by the big dairy producers.

Idea: “We understood that the indentity of MLK © brand has to be different from the big mega-producers. As for the illustrations, we used natural farming patterns – a family farm, where the products are produced in a traditional way. Illustrations are hand-made (with a pencil) which enables to stress the hand-made production process. In addition, a pencil technique makes the image “soft” – and is overall most suitable tool for solving this task”, as comments the Creative Director of Depot WPF and the Author of the creative idea Alexey Fadeev.

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Student Work – Yunyeen Yong

Student Work - Yunyeen Yong

Student Work - Yunyeen Yong

Designed by Yunyeen Yong | Country: Australia

“Jooze is a fictional company that manufactures fresh fruit juices, catered especially to kindergarten and primary school students. It is a company that believes that healthy eating habits should begin at a very young age.

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.

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Aquapax

Aquapax

Designed by SunHouse Creative | Country: United Kingdom “This is the only water in the UK served in a ‘environmentally conscious’ carton rather than glass or PET. Rather than try and compensate for this with lots of intrinsic visual water cues the demonstrative graphic style represents a break from category norms and has been crafted … Read more