Toy - Lovely Package

Robot Food Christmas

April 1, 2015December 13, 2014 by Lovely Package

“We all love Christmas. But when you’re a design agency, the pressure’s on. To celebrate the season and their distinctive creative approach, Robot Food gave clients, family and friends something fun, festive and worth making room for on the mantelpiece.

The specialist branding and packaging agency decided on a traditional wooden nutcracker. With an on-brand robotic twist. First seen in Germany, these ornamental figures have been around since the 15^th century. They’re usually a wooden solder, knight or king, and are said to possess guardian-like properties because of their imposing presence. One of the inspirations behind The Nutcracker ballet, they’re enjoyed the world over for their festive decorative qualities.”

Turbo Flyer

September 6, 2013 by Lovely Package

“I’ve always loved vintage toys and wanted to take the classic hobby shop airplane that everyone had as a kid and elevate the design to new heights. I have been working on the product & packaging design for the last 4-5 months and am now in a place where I can produce these in multiples at my home studio – I do everything completely by hand.

The packaging is very unique! With a satisfying velcro-snap, it opens up to reveal the plane parts that are encased in the cardboard packaging. I’ve been meticulous with every design detail in the creation of this product.”

Colorfall

October 22, 2012 by Lovely Package

“At Marbles: The Brain Store, we believe there’s an almost innate sense of satisfaction that comes from setting up dominoes into elaborate design, then knocking them down and listening to their gentle click-clack sound. And that’s all fine and dandy, don’t misunderstand. But where’s the color? Where’s the whimsy? Where’s the ability to create striking images based on design cards or random ideas you have floating around in your noggin They’re all right here in Colorfall!

Our product itself was designed by Chrissy Quinlan and Brad Hoffman, after winning a product design contest held at their university. The box was a collaboration of much hard work on behalf of the Marbles: Brain Workshop team (a division of Marbles: The Brain Store). There were many changes and shapes before the box could become something mass produceable, but the whole time we aimed high to create a box that reflected the fun inside: bright colors, just enough cheeky quotes, and lots of knocking down of tiles!”

Student Work – Lily Hu

August 10, 2012 by Lovely Package

“BornFree is the world-leading brand in baby feeding products. They stand out from their competitors by using BPA Free material that is safe for babies and also good for the environment. However, their packaging and branding didn’t communicate these key features.

The new packaging has a clear front that allows consumers to see and choose their product. The front part is blow-molded with PETG while the back part is molded with paper pulp, both of which are environmentally friendly, cost-efficient, and recyclable. The front and back are Pressure Fit together instead of using binding material, which renders them non-recyclable.”

Hand Picked Cloud

March 10, 2012 by Lovely Package

Retro Moto

March 6, 2012 by Lovely Package

“Retro Moto was the 2011/2012 holiday mailer from Webster. Each year a fun creative piece is designed to say thanks to our clients and colleagues. This is the 30th consecutive year of a holiday promotion from Webster, an interdisciplinary design firm.”

Coarse oopCr

October 18, 2011 by Lovely Package

“This coarse release presents the two seedlings in their most attention-catching interpretation. The exceptional set includes two 7” [18cm] shimmering chrome plated vinyl figures.

Each streamlined seedling is finished in a mirror like gloss coat. They are tucked in snug black sponge and packaged in a deluxe hand crafted paper enclosure, stamped with silver foil and completed with ventilation ducts and a clear transit handle. Welcome these extraordinary embryos into your life and begin a glistening future together.”

Student Work- Markus Ölhafen

June 28, 2011 by Lovely Package

“This is a personal project I realised for my girlfriends birthday. It is a magnetic dress-up puppet, made out of printable magnetic foil and cardboard. For the packaging I tried to use materials with a natural feeling to create a handmade-touch. As an inspiration I thought back to primary school when we made small cardboard puppets that could be dressed with paper clothes.”

Student Work – Joy Lin

May 19, 2011May 19, 2011 by Lovely Package

“The reusable X-ACTO packaging recognizes the user’s every need in terms of transport, storage, usage, and disposal. Additionally, the compartmentalized design ensures that all of your precision tools are safely and conveniently accessible.

Packaging looks as if it could have actually been cut out with an X-ACTO blade. The material is stacked B-fluted corrugated, die cut and printed using soy-based flexographic inks. The packaging is meant to be portable and reusable.”

Coarse Casting Shadows

April 24, 2011 by Lovely Package

Slide open the heavy hand crafted cardboard box by pulling at the woven ‘noop’ and ‘nism’ tags. Uncover the box contents — two vinyl figures.

Be sure to check out some of their previous packaging.