Diet Coke Limited Edition

Diet Coke Limited Edition

Diet Coke Limited Edition

 

Designed by Turner Duckworth | Country: United States

“The latest evolution in Diet Coke’s iconic “Stay Extraordinary” campaign features a modern new look for fall on the Diet Coke aluminum can and a series of new ads on television and out-of-home. The ads connect with consumers using the witty and smart tone that marks the unique voice of Diet Coke.

The can design, created by San Francisco-based design agency Turner Duckworth, features a section of the Diet Coke logo, cropped to feature the “D” and the “k,” set against the brand’s signature silver backdrop, creating a bold look for fall. Despite the change, the great taste remains the same and the can will still be easy to recognize as the number two beverage brand and number one zero-calorie brand in the nation.

“The new Diet Coke design is at once understated and overstated,” said David Turner, partner Turner Duckworth. “The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand’s renewed self-confidence.”

The new package design has inspired the overall visual identity of Diet Coke, and has been featured in recent digital and out-of-home activations. In a Twitter promotion in July, Diet Coke designed mini-fridges stocked with Diet Coke that were delivered to the brands most loyal followers. In the outdoor campaign, the cropped-logo design is featured in placements around the country.”

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Popchips

Popchips

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Designed by Turner Duckworth | Country: United States | Buy it

“Keith Belling, CEO of popchips, worked with Turner Duckworth, a London-based, international brand design agency with an office in San Francisco, to create the bold popchips packaging. Designed to be uncluttered and simplistic, the packaging incorporates a sans-serif typeface with the letters “o” and “i” highlighted in negative space. The packaging was originally inspired by the design of Britain’s private label packages from Marks & Spencer. Further, the popchips bags are offered in assortment of bright colors that correspond with each flavor and give the product extra pop.”

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Coca-Cola – 2010 Winter Olympics

Coca-Cola - 2010 Winter Olympics

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Designed by Turner Duckworth | Country: United States

Lovely Package’s home town of Vancouver, BC is currently hosting the 2010 Winter Olympics, and following in tradition Coca-Cola has come out with limited edition cans to commemorate the games. We’re unsure who is behind the design of these but it looks like it could be the work of Turner Duckworth. If you know who it is please let us know.

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2009 Pentawards Top Winners

2009 Pentawards Top Winners

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The international jury of Pentawards, the first world competition devoted exclusively to Packaging Design, chaired by Grard Caron, announced its winners for 2009.

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Homebase

Homebase

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Designed by Turner Duckworth | Country: United States

“44,000 products ranged across 5 areas of a store. Homebase asked us to bring clarity and inspiration to all their customers. Our functional and style-led solutions work for both the experienced and the inexperienced diy-er or home enhancer alike. Homebase packaging is now an essential working tool, giving guidance, direction and inspiration.”

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