“Verso is latin and means reverse, as in the backside of a painting or the back view of a dress. It is what is normally hidden underneath, the mirrored view. In a metaphorical sense, you could say it means going your own way, being different. And Verso is a very different kind of skincare. It has a unique and patented formula called Retinol 8 that helps the skin cells to mimic how young cells behave, effectively reversing the signs of aging.
The Verso Skincare brand identity & packaging design was developed for over a year by Today Creative: Susanna Barrett Creative Direction, Mattias Börjesson Brand Strategy, Tom Miller Senior Designer and Torbjörn Kihlberg Designer. Web development by Emil Olsson.”