Untensils - Lovely Package

Steak and Ale

March 23, 2009March 20, 2009 by Lovely Package

Designers: Lisa Llanes, Andy Carlyle, Elena Schroeder | Writer: Kimberly Healy | Art Director: Dave Ortega | Country: United States

“Steak and Ale: Rebranded Steak and Ale (s+a) with it’s own beer and grilling items (utensils, rubs, wood chips) with a style combination of seriousness and wit and a fictional family history. Other items include matchboxes, Brewmaster’s Society packaging, coasters, to-go containers, retail bag and a menu. Each item has a little surprise when you open it or flip it over.”

Fixa

March 18, 2009March 15, 2009 by Lovely Package

“A clear strategy for the brand and the range, along with the naming of two new brands: Fixa and Func, tailored to the Nordic market. The Fixa brand comprised kitchen utensils and cleaning implements. Func comprised technical products. The result was two strong brands within one dynamic design system. The packaging design is attractive, clear and highly visible on the shelf.”