Princip!

Princip!

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Designed by envision:design | Country: Denmark

“Princip! is Denmark’s first premium private label. Princip! is based on high quality standards, both for the products themselves, but also for the production methods, to ensure a tasting experience out of the ordinary. The Princip! series consists of foods across all categories with over 100 products. This is a challenge to the design process, as traditions and packaging types vary extensively from category to category.

envision:design has been involved in the project from the beginning and has also taken part in the process of developing the concept, the quality level, the range and of course the marketing. The agency chose a simple, cool, Nordic design look, predominated by large silvergrey spaces and light images. Princip means principle – which refers to the high quality standards that are demanded of the suppliers.”

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Student Work – José Luis García Eguiguren

Student Work - José Luis García Eguiguren

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Designed by José Luis García Eguiguren | Country: Spain | Fonts used: ITC Friz Quadrata

“Our assignment was to create an elegant product-line for a famous chef. I chose Gordon Ramsay, a renowned UK chef who has received 10 Michelin stars. For this, I utilized a clean and simple design that emphasized the typography as a differentiating element to accompany the photography.  Instead of laying out the food as it would appear on a plate, it is placed in a more artistic manner as if it was a sculpture. I used photographs on the  lateral panels of the boxes in order to create a more dynamic brand (example: escargots and marmalades). As you can see, it’s a very clean, elegant and simple way to create a brand that is unified by a typographic style.”

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Marc Fosh Chef’s Essential

Marc Fosh Chef’s Essential

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Designed by Simmer | Country: United Kingdom

“This project for food-specialist, Simmer, was to create new brand packaging for Michelin-starred chef Marc Fosh’s range of ‘Chef’s Essential’ products. Marc is chef/director at Simply Fosh in the Convent de la Missio Hotel and previously at Read’s Relais & Chateaux hotel, both on the Island of Mallorca. Marc has been awarded a Michelin Star since 2002 and he also has a “Boutique Gastronomica” – cookery school, bistro and fine food store in Palma. The design for the range – pasta, rice, olive oil, balsamic vinegar and salt is inspired by the products themselves, Marc’s presentation style – use of bold colours and the white backdrop of the chef’s serving plate, and influences of “abstract art”.”

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