voice - Lovely Package

The Piece

July 20, 2012 by Lovely Package

“‘The Piece’ was born out of the brothers, Mark and Peter Saturno’s love for urban culture, a desire to change the way people think of’ premium wine and to tap into a demographic otherwise neglected by an inherently conservative wine industry. They have set out to create a highly desirable ‘street‐art’ series of wines that blazes a trail away from the expected.

Thus, in a ground breaking move Mark & Peter unveiled ‘Krush Klinic’ – a yearly food and wine event with a street art competition at the centre of the day’s festivities. Four of Australia’s most prominent graffiti artists, were tasked with interpreting the location or philosophy of the vineyard as a 2m X 4m mural. The winning artist has their work adorn Longview’s most prestigious wine.

The inaugural honours went to Vans the Omega with a 360° label design that embraces the aesthetic and various forms of street art, combining the detailed mural of the Vans the Omega with stencils, tags, and paste‐ups. Each bottle of the limited release wine is encased inside a custom made spray‐paint can.”

Velocità

November 28, 2011 by Lovely Package

“Velocità is all about fresh and locally roasted coffee that is delivered direct to the shelf. Velocità (Italian for ‘speed’) takes the form of an express courier parcel. To emphasise the freshness of the coffee, each pack is labeled with bespoke hand-applied stamps that display the date of roasting and best before dates, and sealed with a custom-made ‘express’ adhesive tape.”

W.Wagtail

September 20, 2010 by Lovely Package

“It wouldn’t be a stretch to claim that birds are somewhat over represented on wine labels. When Voice was given the task of designing the packaging for Longview Vineyard’s sparkling wine, W.Wagtail, they recognised the importance of creating something that really stood out from the existing flock of bird themed labels.

Drawing on the audacious personality of the wine’s namesake, the Willy Wagtail, Voice modelled the label on the styling of bird watchers membership certificate from the 1940s. The ornithological subject matter was an opportunity not only to feature the local birdlife but also to feature the flora that exists around the vineyard, which hinted at the fruity and colourful flavours of the wine.

64 by Rio Coffee

May 25, 2010 by Lovely Package

Designed by Voice | Country: Australia “Rio Coffee has been hand roasting Australia’s favourite Coffees since 1964, with 14 varieties already in their portfolio. The aim was to create a premium coffee product that reinforced Rio Coffee’s longevity in the coffee industry and evoking a sense of nostalgia by looking back at the birth of … Read more

Back Label

May 24, 2010 by Lovely Package

Designed by Voice | Country: Australia “Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to … Read more

Longview Epitome

May 16, 2010 by Lovely Package

“The label takes its form from a doiley which is a reference to the types of food that are typically consumed with this variety of wine. The delicate pattern of the doiley creates a sense of elegance and quality that appeals to the target audience and visually sets the wine apart from the competition.”