“Featuring original artwork by a variety of both established and up-an-coming artists, each of the six bottles is a unique interpretation of the masked heroes of lucha libre, or professional Mexican wrestling.
The 1800® Essential Artists collection is an opportunity to collaborate with and showcase the talents of urban artists in a unique mix of palette and palate. In recent years, tequila has emerged as the discerning drink du jour, appearing on many of the country’s premier cocktail menus and winning over the discriminating tastes of a younger, modern crowd with its clean flavor and unmistakable kick. Through the launch of Essential Artists, 1800® brings a contemporary, artistic edge to the tequila category.
“We’re excited to offer another round of Essential Artists bottles, as we received an overwhelmingly positive response to our first two campaigns,” said Elwyn Gladstone, VP of Marketing for Proximo. “Emerging artists can struggle for years before seeing their work recognized on a national scale, but the creative genius behind the submissions and the incredible demand from consumers has allowed us to expand this program and feature six more artists, on our way to showcasing 1,800 inspired submissions.”