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“Transforming a chip-shop brand into a hero brand – and making 14 year-old boys feel like 18-year olds – by telling a story about ‘rebellion’.”
Leith rewrites the script with 240 bespoke labels for Ewan McGregor’s limited-edition whisky
October 28, 2024
Introducing EWAN’S CUT: The Ewan McGregor 26-year-old single malt whisky. In 1998 Ewan McGregor opened the Isle of Arran Distillery at Lochranza,
