Designed by DesignBridge | Country: United Kingdom
“To rebuild confidence in its background, we took the two prominent brand colours and made them mean something fresh, youthful and alive.
Red became blood to represent the gritty, down to earth, urban life force of Glasgow. Yellow was gold to stand for the quality of brewing expertise and warmth of both the city and its people.”
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by DesignBridge | Country: United Kingdom
“To rebuild confidence in its background, we took the two prominent brand colours and made them mean something fresh, youthful and alive.
Red became blood to represent the gritty, down to earth, urban life force of Glasgow. Yellow was gold to stand for the quality of brewing expertise and warmth of both the city and its people.”
