Designed by: PepsiCo Design & Innovation
Country: United States
Designed by (calcco) | Country: Spain
“The tentenublo is a peal of bells used in ancient Spanish times which goal was to ward off hailstorms. Based on its meaning, we decided to create a label where the main character was the brand itself (and its meaning) through an illustration denoting a comical air. It’s a lighthearted presentation, funny and unusual.”
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“Amstel Vibes redefines Amstel’s brand in Brazil with vibrant packaging targeting Gen-Z. Emphasizing sensory experiences, the design features dynamic colors and glow-in-the-dark elements, capturing the essence of youthful boldness and authenticity.”
“Developing Living Things packaging involved multiple design stages, feedback, and refinement. With extensive market research, collaboration with brand strategist Jose Debate and design agency Studio Nari, we created a strong, recognizable brand identity appealing to health-conscious, trend-setting millennials and Gen Z.”
The branding and label for the Maravilla Rum represents the fateful trip of the Spanish Galleon, Nuestra Senora de las Maravillas on
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Elevating Robinsons’ Cordials and Creations, Bloom’s redesign infuses youthful energy and sophistication, captivating adult consumers with dynamic visuals and tantalizing flavors, reinvigorating the brand for a new generation.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by (calcco) | Country: Spain
“The tentenublo is a peal of bells used in ancient Spanish times which goal was to ward off hailstorms. Based on its meaning, we decided to create a label where the main character was the brand itself (and its meaning) through an illustration denoting a comical air. It’s a lighthearted presentation, funny and unusual.”
