Designed by: PepsiCo Design & Innovation
Country: United States

Tentenublo

1 Minute Read

Designed by (calcco) | Country: Spain

“The tentenublo is a peal of bells used in ancient Spanish times which goal was to ward off hailstorms. Based on its meaning, we decided to create a label where the main character was the brand itself (and its meaning) through an illustration denoting a comical air. It’s a lighthearted presentation, funny and unusual.”

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Designed by: PepsiCo Design & Innovation
Country: United States

Tentenublo

1 Minute Read
lovely-package-tentenublo1

Designed by (calcco) | Country: Spain

“The tentenublo is a peal of bells used in ancient Spanish times which goal was to ward off hailstorms. Based on its meaning, we decided to create a label where the main character was the brand itself (and its meaning) through an illustration denoting a comical air. It’s a lighthearted presentation, funny and unusual.”

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