Texas Barbeque is an American-styled fast-food chain of restaurants established in 2015 in the United Arab Emirates. With five branches located in UAE and three in Saudi Arabia, the fast-food restaurant is known for its mouthwatering steaks and burgers. The restaurant mainly focuses on areas that have tourist attractions, such as Riyadh, Jeddah, Abu Dhabi, Sharjah and Dubai.
“This restaurant offers a unique customer experience where customers will feel the delicious taste before they even eat, and they will feel the atmosphere of Texas literally in terms of taste, packaging, even the way of talking, the restaurant decor, the way of presentation, and almost everything.”
Texas Barbeque teamed up with Rami Jbara, a Gaziantep-based art director, to create the branding and packaging of the fast-food restaurant. Rami created the packaging design to highlight the concept of healthy eating. The color palettes used on the packaging are modern and energetic, which helps increase the appetite of the customers.
“In the restaurant, we also offer healthy meals, as we do not want the consumer to present healthy foods and change the concept of healthy eating in his life, and show him the taste of healthy food that we prepare.
Style: Modern, powerful, energetic, and energetic.”