Most women are wearing the wrong size bra and that is a fact. The Bra Guru® is the first and only professional bra-fitting store in Honduras. Founded in 2015, they have now opened a total of four stores and an online shop. Their mission is to help women find comfort and support in their bras and themselves. They offer more than 200 bra sizes and with their in-store and virtual assistance, their clients have been able to find their perfect bra. Hating bras is now a thing of the past.
The brand needed organization since it was a little all over the place.
Besides defining the brand’s color, typefaces, and elements, they also wanted
to represent the high-quality undergarments they offer without making it look inaccessible. They wanted to attract, help, and educate more women and listen to them and their problems.
“Boobgie”. Since they refer to their clients as goddesses and queens, getting inspiration from the Rococo and Art Nouveau movements was a no-brainer. Colors were easy since were already using purples and pinks so we stuck with a purple palette but made it regal. We went Rococo with frame elements and Art Nouveau with the florals. We went all in with this brand. From the branding to the packaging to the photographic style. Just in time for their 8th anniversary.
