The Handshake

by Chris Zawada
February 17, 2011
19043

Designed brainCELLS | Country: Australia

“In 2010 brianCELLS designed a new series of wine labels for a well respected West Australian Liquor merchant, Liquor Barons.

As the label describes, ‘The handshake is an in-house program of the Liquor Barons Co-operative. We seek out quality wine from renowned vineyards and submit for judgement to our distinguished panel. Culling many that don’t make the grade, we only bottle what is agreed to be exceptional value for money. We hope you enjoy our ongoing selections.’

The handshake concept is re-enforced through the use of a minimal typographic front label that wraps around the bottle to reveal two hands about to shake with each other. Thus, rewarding customers who pick up the bottle off the shelf.”

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