In its latest move, Organix has expanded its brand from finger foods for children aged 6 to 36 months to baby meals. Launched in June this year, the full range comes loaded with breakfast bowls.
Organix, the undisputed leader in baby finger food in the UK, teamed up with the London-based design agency Dragon Rogue Ltd to create the packaging design for its new range.
The focus of the design was to highlight the essence of the brand: ‘real food, real taste, and real joy.’ The challenge was to communicate the child-like personality of the brand in a joyful way. The design agency settled to highlight the ingredients involved in producing the range of baby foods, which includes fruits and vegetables and other vital nutrients the baby needs.
Leanna Rice, Brand & Communications Marketing Manager, at Organix, said:
“The Dragon Rouge team were a pleasure to work with on this strategically important launch for Organix.
We’re delighted with the final packaging which really showcases the variety of natural ingredients, delicious food and the weaning occasion.”
Manisha Mistry, Design Director at Dragon Rouge London said:
“This Organix new collection launch has been a great opportunity to create impact on the baby food aisle moving away from bland meals to tasty food adventures full of natural goodness. Meals that explore delicious recipes, clear ingredients and different textures from first tastes to exploring different flavors.”