Designed by: PepsiCo Design & Innovation
Country: United States

The Pizza Makers

Updated on April 19th, 2011  |  
1 Minute Read

The Pizza Makers

Designed by Smith & Milton | Country: United Kingdom

“How do you communicate ‘just made’ fresh pizza? Everyone thinks a ‘pizza to go’ is going to arrive as a hot, rich cheesy feast (reality: warm, greasy, disappointment). The Pizza Makers have turned the problem on its head and only MAKE pizza. It’s fresh from their kitchens, so it can be delivered (or you pick up) to bake at your convenience.

They needed a brand idea to set the tone for all their communications. First a name that tells the story. And a strapline that completes it. Second, a store refit to bring the kitchen upstairs and into the shop window – people making pizzas is a great advertisement. Thirdly, a blackboard black and white, fresh everyday style to reflect it with the handmade quality of the process. The only colour online is the photography, and instore, of the excellent product itself.”

The Pizza Makers

The Pizza Makers

Popular designs

Ital Caffé

Designed by Ingeni Gràfic | Country: Andorra “This Coffee tin is designed to be pure as the coffee inside. We played with colors that are

Preece Wines

Preece Wines

Designed by Frank Aloi | Country: Australia | Font: Helvetica “Australia’s leading illustrators were commissioned to create artworks inspired by the Mitchelton winery

Juniper Park Moleskine

Designed by Juniper Park | Country: Canada “Two different sets of Moleskine volant notebooks, one with high-intensity colors, the other with a

Designed by: PepsiCo Design & Innovation
Country: United States

The Pizza Makers

1 Minute Read
pizza1

The Pizza Makers

Designed by Smith & Milton | Country: United Kingdom

“How do you communicate ‘just made’ fresh pizza? Everyone thinks a ‘pizza to go’ is going to arrive as a hot, rich cheesy feast (reality: warm, greasy, disappointment). The Pizza Makers have turned the problem on its head and only MAKE pizza. It’s fresh from their kitchens, so it can be delivered (or you pick up) to bake at your convenience.

They needed a brand idea to set the tone for all their communications. First a name that tells the story. And a strapline that completes it. Second, a store refit to bring the kitchen upstairs and into the shop window – people making pizzas is a great advertisement. Thirdly, a blackboard black and white, fresh everyday style to reflect it with the handmade quality of the process. The only colour online is the photography, and instore, of the excellent product itself.”

The Pizza Makers

The Pizza Makers

Previous
Next