Designed by: PepsiCo Design & Innovation
Country: United States

The Playground

1 Minute Read

Designed by Sage | Country: Australia

“The Playground is a brand born out of experimenting or ‘playing’ with different grape varieties. Only a limited quantity is released and sold at Teusner’s winemaking facility or on their website. It may not be available every vintage and each release might be a different variety or blend. The product price may vary between A$18-$30. With these parameters in mind, we were geared for the challenge to create an interesting solution that would be cost effective to produce.

When we were briefed for this project, winemaker Kym Teusner mentioned ‘throwing barrels around the winery”. 1980’s video game ‘Donkey Kong’ immediately sprang to mind. We developed concepts inspired by this visual reference, which evolved to the final playful solution featuring an illustration of two monkeys and a seesaw made of wine objects. Teusner’s distinctive oval branding was retained for recognition.”

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Designed by: PepsiCo Design & Innovation
Country: United States

The Playground

1 Minute Read
playground1

Designed by Sage | Country: Australia

“The Playground is a brand born out of experimenting or ‘playing’ with different grape varieties. Only a limited quantity is released and sold at Teusner’s winemaking facility or on their website. It may not be available every vintage and each release might be a different variety or blend. The product price may vary between A$18-$30. With these parameters in mind, we were geared for the challenge to create an interesting solution that would be cost effective to produce.

When we were briefed for this project, winemaker Kym Teusner mentioned ‘throwing barrels around the winery”. 1980’s video game ‘Donkey Kong’ immediately sprang to mind. We developed concepts inspired by this visual reference, which evolved to the final playful solution featuring an illustration of two monkeys and a seesaw made of wine objects. Teusner’s distinctive oval branding was retained for recognition.”

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