Designed by: PepsiCo Design & Innovation
Country: United States

Packaging Design: The Primal Kitchen

Designed by: Midday | Country: UK

“Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating. Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.”

Founded by Suzie Walker, a nutritionist, The primal Kitchen is focused on bringing back the diet of the Paleolithic humans. The UK-based health food brand is working to make the paleo lifestyle easily accessible.

“Suzie had a background in the food industry and knew that while the product was unique in the UK market at the time and tasted great, it was easy to copy. Strong branding and packaging was essential.”

Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen

The packaging

Midday created the packaging design with the intention of highlighting primary ingredients. The minimal look of the packaging is “uncluttered by superfluous information.” The simple color combinations and fonts work together to increase the shelf value of the product.

“The brand personality conveyed via the visual and verbal identity spoke to an emerging consumer mind-set: those suspicious of processed foods. The brand values run through all that the brand does: Honest, Simple, Fun and Brave. This connected with customers.”

Get the latest packaging design inspiration in your inbox:

Popular designs

Rebranding Mayawell: A Blend of Mexican Heritage and Healthy Living

Discover Mayawell, a Mexican-owned beverage company that celebrates its heritage with natural, organic, and prebiotic drinks. The rebranding strikes a balance between traditional elements and contemporary design, offering a unique, healthy alternative to traditional sodas.

D’eyras – Medrono & Olive Oil

What connects D´EYRAS, Medronho, and Olive Oil? They all hail from the same country: Portugal. These trees are indigenous to the region, serving as a testament to the bountiful and diverse Mediterranean flora.

Designed by: PepsiCo Design & Innovation
Country: United States

Packaging Design: The Primal Kitchen

lovely-package-the-primal-kitchen-1

Designed by: Midday | Country: UK

“Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating. Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.”

Founded by Suzie Walker, a nutritionist, The primal Kitchen is focused on bringing back the diet of the Paleolithic humans. The UK-based health food brand is working to make the paleo lifestyle easily accessible.

“Suzie had a background in the food industry and knew that while the product was unique in the UK market at the time and tasted great, it was easy to copy. Strong branding and packaging was essential.”

Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen
Packaging Design: The Primal Kitchen

The packaging

Midday created the packaging design with the intention of highlighting primary ingredients. The minimal look of the packaging is “uncluttered by superfluous information.” The simple color combinations and fonts work together to increase the shelf value of the product.

“The brand personality conveyed via the visual and verbal identity spoke to an emerging consumer mind-set: those suspicious of processed foods. The brand values run through all that the brand does: Honest, Simple, Fun and Brave. This connected with customers.”

Previous slide
Next slide
Get the latest on packaging design in your inbox: