Lovely Package

Curating the very best packaging design

The Scarlet Letter

March 30, 2011 | 1 Comment

Designed by Parallax Design | Country: Australia

“All technology is eventually appropriated for the most basic of human needs—love, lust and sin. The invention of the postal service was no different. How many couplings found their start, and end, via an impassioned letter? Named in part after this phenomenon and Nathaniel Hawthorne’s magnum opus of the same name, The Scarlet Letter is a hedonistic sparkling version of Padthaway Shiraz.”


One Response to “The Scarlet Letter”

  1. Packaging Designer
    April 1st, 2011 @ 4:15 am

    Lovely label design but you have to look hard to get the product info.

    Unusual cap/cork – like it.

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Lovely Package

Curating the very best packaging design


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